Results 231 to 240 of about 874 (256)

Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India

International Journal of Information Management, 2020
Sheshadri Chatterjee, Arpan Kumar Kar
exaly  

Building brands with effective shopper marketing

The Business & Management Collection, 2011
openaire   +1 more source

How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2019
Thomas Davenport, Abhijit Guha, Dhruv Grewal   +2 more
exaly  

Marketing of commercial milk formula: a system to capture parents, communities, science, and policy

Lancet, The, 2023
exaly  

The Shopper Marketing Organisation

2016
openaire   +1 more source

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

Journal of the Academy of Marketing Science, 2015
Clay M Voorhees, Edward Ramirez
exaly  

Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

International Journal of Advertising, 2017
Marijke De Veirman, Liselot Hudders
exaly  

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly  

Shopper-Marketing – Einführung und Philosophie

Peter Dräger, Lars Roisch
openaire   +1 more source

Shopper Marketing and the Digital Last Mile

Journal of Advertising Research, 2012
openaire   +1 more source