Results 21 to 30 of about 874 (256)
The Application of Mobile fNIRS in Marketing Research—Detecting the “First-Choice-Brand” Effect
Frontiers in Human Neuroscience, 2018 Recent research in the field of “neuro-marketing” shows promise to substantially increase knowledge on marketing issues for example price-perception, advertising efficiency, branding and shopper behaviour.
Caspar Krampe +2 more
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Spanish Journal of Agricultural Research, 2021 Aim of study: Commercially, chicken meat has a similar positioning to turkey meat, as both are healthy and low-fat meats. For this reason, we proposed analysing consumer behaviour with respect to each of these meats based on market segmentation. Area of
Amparo Baviera-Puig +3 more
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Do Online Shoppers Attend Farmers’ Markets?
Journal of Agricultural Science, 2019 Online shopping is changing ways in which offline markets operate. As the online shopping for fresh produce takes off, it is important to investigate its effects on existing physical market outlets. The main objective for this study is to explain how often online shoppers attend farmers’ markets. The study uses data that was collected in 2016
Jean D. Gumirakiza, Mara E. Schroering
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Consumer Experience and Omnichannel Behavior in Various Sales Atmospheres
Frontiers in Psychology, 2020 The conceptual framework for our analysis is the approach to environmental psychology first introduced by different authors in 1974. Subsequently in 1982 this concept was applied to retail outlets so as to better understand the effect on consumers of ...
María Dolores Reina Paz +1 more
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Data-driven innovation in shopper marketing [PDF]
, 2021 Η επιχειρηματική αναλυτική είναι ένα ισχυρό εργαλείο των λιανεμπόρων για να αποκτήσουν γνώση σχετικά με τις αγοραστικές συνήθειες και προτιμήσεις των πελατών τους. Ωστόσο, στις μέρες μας αυτό γίνεται ολοένα και πιο δύσκολο, μιας και ο σύγχρονος αγοραστής αλλάζει συχνά συμπεριφορά και αναζητά συνεχώς νέες εμπειρίες στα λιανεμπορικά καταστήματα. Πλέον, ο
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Acta Commercii, 2008 Purpose of the study: Noting that the motive for shopping is located within the paradigm of buying behaviour of consumers; the study seeks to complement existing literature by examining whether a configuration of shopper motives could be developed ...
M. Dhurup
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Shopper marketing: a literature review [PDF]
International Review of Management and Marketing, 2014 Shopper marketing is a recent concept and it has been gaining importance and attention among managers and researchers. Due to its youth and increasing relevance, the purpose of this paper is to analyze, categorize, compile and analyze the existing knowledge concerning shopper marketing.
Silveira, Paulo Duarte +1 more
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Endomarketing strategies in the coffee shops industry
PODIUM, 2018 Nowadays there is no recognize coffee shop franchise that is not well positioned due to its marketing plan or better known as marketing strategy. A great example of this is Starbucks coffee, which has become one of the most powerful franchises in the ...
Carlos Sempértegui Seminario +1 more
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O uso de vieses cognitivos em ativações de merchandising e o efeito nas vendas nos supermercados
RAE: Revista de Administração de Empresas, 2020 A competição entre marcas disponíveis nos supermercados motiva os esforços das empresas na elaboração e ativação de materiais de comunicação no ponto de venda (MPV). Os MPVs objetivam influenciar o shopper e gerar vendas.
Dante Avanzi +3 more
doaj +6 more sources
A Hierarchy-Based System for Recognizing Customer Activity in Retail Environments
Sensors, 2021 Customer activity (CA) in retail environments, which ranges over various shopper situations in store spaces, provides valuable information for store management and marketing planning.
Jiahao Wen +3 more
doaj +1 more source