Results 21 to 30 of about 32,632 (300)
Plugging Social Responsibility into Shopper Marketing [PDF]
, 2017 The topic of in-store marketing has a long academic and practice history dating back to the early 20th century (Schumann & Davidson 2007; Schumann et al. 2008). Numerous papers have reflected aspects of the in-store environment and strategy. So it is interesting to note the resurgence of “shopper marketing” over the past ten years.
Dan Flint, David W. Schumann
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Characterizing Farmers' Market Shoppers: A Literature Review [PDF]
Journal of Hunger & Environmental Nutrition, 2012 The number of farmers' markets in the United States continues to grow, suggesting an increasing interest in community food systems. Yet, little conclusive research has been conducted to characterize farmers' market customers. The purpose of this literature review is to more definitively examine the current farmers' market consumer base established in ...
Carmen Byker +3 more
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The Application of Mobile fNIRS in Marketing Research—Detecting the “First-Choice-Brand” Effect
Frontiers in Human Neuroscience, 2018 Recent research in the field of “neuro-marketing” shows promise to substantially increase knowledge on marketing issues for example price-perception, advertising efficiency, branding and shopper behaviour.
Caspar Krampe +2 more
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Spanish Journal of Agricultural Research, 2021 Aim of study: Commercially, chicken meat has a similar positioning to turkey meat, as both are healthy and low-fat meats. For this reason, we proposed analysing consumer behaviour with respect to each of these meats based on market segmentation. Area of
Amparo Baviera-Puig +3 more
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Do Online Shoppers Attend Farmers’ Markets?
Journal of Agricultural Science, 2019 Online shopping is changing ways in which offline markets operate. As the online shopping for fresh produce takes off, it is important to investigate its effects on existing physical market outlets. The main objective for this study is to explain how often online shoppers attend farmers’ markets. The study uses data that was collected in 2016
Jean D. Gumirakiza, Mara E. Schroering
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Consumer Experience and Omnichannel Behavior in Various Sales Atmospheres
Frontiers in Psychology, 2020 The conceptual framework for our analysis is the approach to environmental psychology first introduced by different authors in 1974. Subsequently in 1982 this concept was applied to retail outlets so as to better understand the effect on consumers of ...
María Dolores Reina Paz +1 more
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Data-driven innovation in shopper marketing [PDF]
, 2021 Η επιχειρηματική αναλυτική είναι ένα ισχυρό εργαλείο των λιανεμπόρων για να αποκτήσουν γνώση σχετικά με τις αγοραστικές συνήθειες και προτιμήσεις των πελατών τους. Ωστόσο, στις μέρες μας αυτό γίνεται ολοένα και πιο δύσκολο, μιας και ο σύγχρονος αγοραστής αλλάζει συχνά συμπεριφορά και αναζητά συνεχώς νέες εμπειρίες στα λιανεμπορικά καταστήματα. Πλέον, ο
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Acta Commercii, 2008 Purpose of the study: Noting that the motive for shopping is located within the paradigm of buying behaviour of consumers; the study seeks to complement existing literature by examining whether a configuration of shopper motives could be developed ...
M. Dhurup
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Shopper marketing: a literature review [PDF]
International Review of Management and Marketing, 2014 Shopper marketing is a recent concept and it has been gaining importance and attention among managers and researchers. Due to its youth and increasing relevance, the purpose of this paper is to analyze, categorize, compile and analyze the existing knowledge concerning shopper marketing.
Silveira, Paulo Duarte +1 more
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Credit cards: facts and theories [PDF]
, 2005 We use data from several waves of the Survey of Consumer Finances to document credit and debit card ownership and use across US demographic groups. We then present recent theoretical and empirical contributions to the study of credit and debit card ...
Bertaut, Carol C., Haliassos, Michael
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