Results 31 to 40 of about 32,632 (300)
O uso de vieses cognitivos em ativações de merchandising e o efeito nas vendas nos supermercados
RAE: Revista de Administração de Empresas, 2020 A competição entre marcas disponíveis nos supermercados motiva os esforços das empresas na elaboração e ativação de materiais de comunicação no ponto de venda (MPV). Os MPVs objetivam influenciar o shopper e gerar vendas.
Dante Avanzi +3 more
doaj +6 more sources
Endomarketing strategies in the coffee shops industry
PODIUM, 2018 Nowadays there is no recognize coffee shop franchise that is not well positioned due to its marketing plan or better known as marketing strategy. A great example of this is Starbucks coffee, which has become one of the most powerful franchises in the ...
Carlos Sempértegui Seminario +1 more
doaj +1 more source
A Hierarchy-Based System for Recognizing Customer Activity in Retail Environments
Sensors, 2021 Customer activity (CA) in retail environments, which ranges over various shopper situations in store spaces, provides valuable information for store management and marketing planning.
Jiahao Wen +3 more
doaj +1 more source
Exploring Supermarket Loyalty Card Analysis to Identify Who Buys Fairtrade [PDF]
, 2013 The aim of this paper is to show how supermarket loyalty card data from a panel of over 1.7 million shoppers can be analysed to provide behavioural segmentation insights to profile the fairtrade shopper in order to enhance making targeted marketing ...
Duffy, Rachel +3 more
core
Advanced Engineering Materials, EarlyView.The documentation of component manufacture has become an essential part of today's production processes, especially for the analysis and optimization of production or component design with regard to structural performance, economic efficiency, and sustainability.
Björn Denker +4 more
wiley +1 more source
The review of modern methods to evaluate users servicing quality
Библиосфера, 2016 Marketing methods of evaluating services of both readers and library users online are important to improve the quality of library-information servicing.
N. S. Redkina
doaj +1 more source
Customer experience management for highly demanded services in the financial market in crisis
Модернизация, инновация, развитие, 2023 Purpose: to provide differentiated marketing solutions for manage customer experience based on various demographics, behavioral characteristics and customer values in the process of servicing for investing in gold.Methods: the current study was based ...
L. G. Prokopova +4 more
doaj +1 more source
Advanced Healthcare Materials, EarlyView.Percutaneous prosthetic venous valves are fabricated by embedding stents in an electrospun matrix that extends luminally to form leaflets. The design shields leaflets from hyperplastic cells, isolates struts from blood contact, and avoids discrete anchoring points.
Dario Arcuti +6 more
wiley +1 more source
Consumers Loyalty Indicator as a Drivers for Satisfaction
Cihan University-Erbil Journal of Humanities and Social Sciences, 2020 This study focuses on understanding the leading indicators of loyalty among food and nourishments shoppers in two Syrian Malls, Cham City Centre and Massa Plaza, both located in Damascus, the capital of Syria.
Aram Hanna Massoudi
doaj +1 more source
Understanding the key drivers of and technology related issues associated with going multi-channel [PDF]
, 2012 A multi-channel retail strategy is viewed by many academics and practitioners to be the success model for most retailers. Yet, while there are many drivers of, and advantages related to, using multiple channels to sell products and services to customers ...
Foster, C, Lewis, J, Whysall, P
core +1 more source