Results 41 to 50 of about 874 (256)

Social Media Marketing, Brand Image, e-WOM, and Service Quality as Drivers of Trust in International Personal Shopper Services

open access: yesJournal of Enterprise and Development
Purpose: This study examines the influence of social media marketing, electronic word of mouth (e-WOM), service quality, and brand image on trust in international personal shopper services, commonly referred to in Indonesia as jastip (jasa titip ...
Erilia Kesumahati   +2 more
doaj   +1 more source

The Importance of Visual Merchandising in Communicating the Corporate Identity of Retail Stores

open access: yesJournal of Architecture, Art & Humanistic Science, 2021
In today’s competitive retail environment, retailers struggle in order to increase their sales and to carry their brands to the wider masses. The best way to achieve this purpose is to consider the significance of visual merchandising.
Huda Othman
doaj   +1 more source

How Does Cultural and Colonial Heritage Affect Optimal Branding Strategies? Evidence From the Rice Sector in Senegal

open access: yesAgribusiness, EarlyView.
ABSTRACT Africa's cultural and colonial heritage has profoundly segmented rice markets. Whereas in ancient centers of rice domestication, consumers maintained preferences for local rice consistent with their cultural heritage, preferences have shifted toward imported Asian rice in coastal areas around seaports, due to prior exposure to colonial import ...
Kofi Britwum, Matty Demont
wiley   +1 more source

Circularity, Sustainability, and the Quality of Coffee Sold via Vending Machines: What Do Italian Consumers Prefer?

open access: yesAgribusiness, EarlyView.
ABSTRACT Vending is an important sector in the daily lives of many people, and coffee is the most frequently consumed product in the European market. Like many other sectors, vending is responding to the challenge of sustainable development by taking various actions, such as offering increasingly ecologically sound coffee while maintaining/improving ...
Alberto Bertossi   +2 more
wiley   +1 more source

Customer satisfaction levels, store loyalty and perceived important store attributes among sportswear apparel shoppers in Soweto [PDF]

open access: yesThe Retail and Marketing Review, 2017
The purpose of this study is to examine levels of shopper satisfaction with sportswear stores in a particular township, as well as their loyalty to these stores, and the attributes they consider when selecting which stores to shop at.
RL Mathaba, M Dhurup, M Mpinganjira
doaj  

Perception, risk attitude and willingness to pay for safety and innovative attributes of processed chicken meat in Oyo State, Nigeria

open access: yesItalian Journal of Food Safety, 2020
This paper examined the perception and willingness to pay (WTP) for safety and innovative attributes of processed chicken meat among consumers in Oyo State, Nigeria, taking into consideration their risk attitudes.
Chuks O. Idiaye   +2 more
doaj   +1 more source

The impact of buyer shopping orientations and demographic factors on the purchasing for different product types- in the context of online shopping

open access: yesZanco Journal of Humanity Sciences, 2021
This study examines the impact of buyer shopping orientations and demographic factors on the purchasing for different product categories in the context of online shopping.
Haseba Salim Hamad
doaj   +1 more source

Staging an Experience of Cultural Heritage Preservation: Consumers' Willingness to Pay for Heirloom Rice in the Philippines

open access: yesAgribusiness, EarlyView.
ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley   +1 more source

Effects of Environmental and Health Information on Willingness to Pay for Local and Organic Foods in Taiwan

open access: yesAgribusiness, EarlyView.
ABSTRACT Using a lab‐in‐the‐field experiment, we investigate how providing information about food miles and pesticide residue influences willingness to pay (WTP) for potatoes among 407 shoppers in Taiwan, split between a supermarket and a farmers market.
Chiu‐Lin Huang   +3 more
wiley   +1 more source

Growth of Omnichannel Grocery Retailing and Food Prices

open access: yesAgribusiness, EarlyView.
ABSTRACT This paper examines the effects of the growth of omnichannel grocery retailing on food prices. We first develop a conceptual model of consumer choice and retailer pricing that allows us to evaluate changes in equilibrium prices, quantities, and profits with online channel growth and alternative pricing strategies.
Xiangwen Kong   +2 more
wiley   +1 more source

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