Young consumers online and offline channel purchase behaviour [PDF]
, 2017 Consumers purchase path has become increasingly fragmented, as consumers now shop across various online and offline channels to complete a single transaction. Certain aspects need to be taken into consideration, to understand how consumers choose between
Lalwani, Dilip
core
Mobile wallet adoption intention amid COVID-19 pandemic outbreak: A novel conceptual framework. [PDF]
Comput Ind Eng, 2022 Kapoor A, Sindwani R, Goel M, Shankar A.
europepmc +1 more source
Antecedents of Webrooming in Omnichannel Retailing. [PDF]
Front Psychol, 2020 Kleinlercher K +3 more
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Benefit from a high store visiting cost in an omnichannel with BOPS. [PDF]
Transp Res E Logist Transp Rev, 2022 Feng Y, Zhang J, Feng L, Zhu G.
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Measuring Consumer Engagement in Omnichannel Retailing: The Mobile In-Store Experience (MIX) Index. [PDF]
Front Psychol, 2021 Lawry CA, Bhappu AD.
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And, 2020 A showroom must be able to accommodate without overwhelming its spaces trying, like a painter’s blank canvas, to give freedom of expression to the objects it contains.
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Showrooming, Webrooming, and User-Generated Content Creation: The Moderating Effect of SoLoMo [PDF]
, 2014 In comparison with traditional multichannel shoppers, omnichannel shoppers simultaneously use all channels including brick-and-mortar stores, catalogs, web, mobile, and social media, not just one or two channels (Thoma, 2010).
Kang, Ju-Young M.
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Omnichannel Retailing in Light of Psychological Factors: A Mediated Model. [PDF]
Psychol Res Behav Manag, 2023 Safeer AA +3 more
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Plan estratégico de la Corporación Maloko [PDF]
, 2016 La Corporación Maloko nace en el año 2003 en el emporio de Gamarra, teniendo en sus inicios un pequeño estand en el centro comercial Parque Cánepa, donde comercializaba productos de maquillaje y accesorios. Los productos eran importados en poca escala de
Muente Cornelio, Pedro Ricardo +2 more
core
How consumer behaviours changed in response to COVID-19 lockdown stringency measures: A case study of Walmart. [PDF]
Appl Geogr, 2023 Rose N, Rowe F, Dolega L.
europepmc +1 more source