Results 71 to 80 of about 1,963 (152)
A marketing plan is not a communication plan [PDF]
, 2016 Se aborda la diferencia entre un plan de comunicación y uno de marketing. Aunque tienen elementos que las asemejan, básicamente un plan de comunicación debe estar integrado en el de marketing.
González Fernández-Villavicencio, Nieves
core
Future‐Making Power: A Study of Competing Imagined Futures in Healthcare
British Journal of Management, Volume 36, Issue 3, Page 1111-1131, July 2025.Abstract This paper presents a conceptual model of strategies of power in future‐making, informed by a case study in the healthcare sector. In zooming out from investigating the future‐making activities of an organizational innovation project team and tracing competing imagined futures enacted by medical professionals and strategic management, this ...
Tonje Hungnes +2 more
wiley +1 more source
Business Ethics, the Environment &Responsibility, Volume 34, Issue 3, Page 964-988, July 2025.Abstract Research has shown that specific individual values, such as green and environmental values, are important in motivating the decision to start a sustainable business. Beyond this finding, there is limited knowledge about why, how, and when such values become important and what this means for sustainable entrepreneurship engagement.
Christina Novak Hansen, Rolf Brühl
wiley +1 more source
Supply Chain AnalyticsCap-and-trade regulation is a strategy to reduce carbon emissions (CEs). During production, CEs are reduced by green technology. In a dual-channel supply chain (DCSC), customers try a product at an offline store but purchase it online (showrooming effect)
Sanchari Ganguly +2 more
doaj +1 more source
From broadcast to mobile: Cross-channel effects in home shopping platforms
Telematics and Informatics ReportsThis paper examines the interaction between television-based home shopping and mobile applications in Korea’s evolving digital market. While previous research has primarily focused on integrating physical and online channels, there is limited ...
Yonghee Kim, Sungjin Yoo, Jaehyun Kim
doaj +1 more source
Configurational analysis of conditions influencing customers' channel switching intention in omnichannel retailing: a fuzzy-set analysis. [PDF]
Qual Quant, 2023 Van Nguyen AT +3 more
europepmc +1 more source
La elección del canal de queja en el contexto minorista omnicanal [PDF]
, 2017 La distribución omnicanal es la estrategia que están adoptando las empresas minoristas, lo que significa la proliferación de canales y puntos de contacto a disposición de los consumidores para interactuar con las empresas durante el proceso de compra ...
Frasquet Deltoro, Marta +2 more
core
Exploring Factors Influencing Showrooming Behavior in Multi-Channel Shopping: A Cognitive Appraisal Theory Perspective [PDF]
, 2020 Multi-channel shopping keeping consumers from changing retailers during the channel conversion process has become an important issue. Showrooming, one of the increasingly popular form of multi-channel behavior, brings different influences to retailers ...
Cao, Yunzhong +5 more
core +1 more source
Showrooming : Samband mellan kanalattribut, produkttper och friåkningbeteendet showrooming
, 2017 Problemställning: Konsumentbeteendet showrooming är ett hot mot den fysiska butikens kundlojalitet. För att företag med fysiska butiker ska kunna bemöta detta beteende i deras lojalitetsarbete behöver de veta vad som får konsumenter att engagera sig i detta beteende och varför.
Sandberg, Sophie, Källdén, Elin
openaire +1 more source
Folien zur Präsentation von Portfolio & Showroom bei der Cluster Forschungsdaten Expo 2025. Portfolio & Showroom sind ein von der Universität für Angewandte Kunst Wien entwickeltes Open Source CRIS, inklusive öffentlicher digitaler Ausstellungsfläche der künstlerlisch-wissenschaftlichen Arbeiten.
Klaura, Andrea Ida Malkah +1 more
openaire +1 more source