Results 51 to 60 of about 1,963 (152)
INDUSTRIAL DISTRICT TRANSITIONS: Agglomeration and Gentrification in Urban Industrial Zones
Abstract Recent research questions the relevance of urban industrial zoning in the context of industry change and competitive property markets, but overlooks the place‐based variation and complexities that define contemporary industrial districts. Drawing on comparative case study research in Melbourne, Australia, this article explores the changing ...
Carl Grodach +3 more
wiley +1 more source
Verkkokaupan monikanavainen markkinointi [PDF]
Opinnäytetyö käsittelee verkkokaupan erilaisia markkinointikeinoja ja niiden vaikutuksia yritystoimintaan. Internetissä voidaan käyttää monia uudenlaisia markkinointikeinoja, jotka avaavat yrittäjille mahdollisuuden kasvattaa tunnettuutta ja hankkia ...
Lehtonen, Katja
core
Understanding Mobile Showrooming Based on a Technology Acceptance and Use Model [PDF]
Showrooming is an increasingly popular behaviour in the omnichannel era. The purpose of this paper is to understand the consumer intention to showroom through a technology acceptance and use model based on UTAUT2 that includes value consciousness and ...
Chimborazo-Azogue, Luis-Edwin +3 more
core
In the context of increasing market uncertainty and the integration of blockchain technology in low‐carbon markets, this research investigates supply chain coordination between manufacturers and remanufacturers, focusing on price competition and carbon reduction technology collaboration.
Liu-wei Zhao +2 more
wiley +1 more source
Cooperative Cross‐Channel Recommendation for an Offline Retailer and an Online Competitor
This paper investigates whether the offline retailer should cooperate with an online competitor to recommend online‐exclusive products to in‐store shoppers. A key finding is that the offline retailer is willing to recommend the online retailer’s exclusive products even if there is no cooperation commission.
Ju Qiu, Xiaozheng Li, Deepali
wiley +1 more source
Virtual and Augmented Reality in Sensory Marketing: A Systematic Review
This review is intended to provide an up‐to‐date overview of sensory marketing research exploiting virtual and augmented reality technologies in the retail scenario. The five senses play a fundamental role in the purchasing experience, and the lack of multisensorial interaction with the product is one of the factors that prevent e‐commerce from ...
Merylin Monaro +6 more
wiley +1 more source
Las tiendas físicas de moda en el siglo XXI [PDF]
[ES] El comportamiento de compra del consumidor de moda hoy en día ha cambiado; su forma de consumir es muy diferente a la de años atrás y, por lo tanto, la forma en que las marcas deben relacionarse con su público también tiene que evolucionar.
Enjamio Madrazo, Jone
core
Digital entrepreneurs in technology-based spinoffs: an analysis of hybrid value creation in retail public–private partnerships to tackle showrooming [PDF]
Purpose: Retail networks present new challenges in the B2B collaboration between technology-based spinoffs and traditional businesses. This research explores a public-private partnership that leverages advanced digital technologies via spinoffs to tackle
Battisti, Sandro, Brem, Alexander
core +1 more source
Critical Analysis of Fashion and Sustainability: An Umbrella Review From a Decolonial Approach
ABSTRACT The fashion industry is currently associated with numerous socio‐environmental impacts. Various efforts have emerged to explore pathways toward more sustainable fashion. This study aims to conduct an umbrella review to understand the prevailing perspectives and to identify the proposed paths toward fashion, sustainability, and a decolonial ...
Patrícia Muniz dos Santos Silva +1 more
wiley +1 more source
Showrooming behavior on the part of consumers undoubtedly undermines the interests of brick-and-mortar (BM) retailers and hinders the growth of the physical economy.
Shuai Feng, Jiqiong Liu
doaj +1 more source

