Results 51 to 60 of about 152 (142)

CODESTRUIÇÃO DE VALOR: definições, tendências e lacunas teóricas

Gestão & Regionalidade
Objetivo: O objetivo deste trabalho é analisar as principais produções científicas sobre a codestruição de valor (CDV) e verificar a sua evolução ao longo do tempo, apresentando suas tendências e possíveis lacunas, que possam auxiliar futuras pesquisas.
Milton Carlos Farina, Fátima Penha Leone   +1 more
doaj   +1 more source

Virtual and Augmented Reality in Sensory Marketing: A Systematic Review

Human Behavior and Emerging Technologies, Volume 2026, Issue 1, 2026.
This review is intended to provide an up‐to‐date overview of sensory marketing research exploiting virtual and augmented reality technologies in the retail scenario. The five senses play a fundamental role in the purchasing experience, and the lack of multisensorial interaction with the product is one of the factors that prevent e‐commerce from ...
Merylin Monaro, Valeria Orso, Alice Bettelli, Leonardo Pierobon, Giovanni Portello, Luciano Gamberini, Weiming Ye   +6 more
wiley   +1 more source

The Birth and Integration of Showrooming-Style Stores Initiated by Department Stores:

Maketingu Janaru
This study examines the evolution and establishment of “showrooming stores” (non-selling stores) launched by Japanese department stores amidst the environmental shifts caused by the post-2020 pandemic and the acceleration of digital transformation (DX ...
Hitomi Tanaka
doaj   +1 more source

Configurational analysis of conditions influencing customers' channel switching intention in omnichannel retailing: a fuzzy-set analysis. [PDF]

Qual Quant, 2023
Van Nguyen AT, Halibas AS, McClelland R, Thuan NH.   +3 more
europepmc   +1 more source

The Continuum Showroom

, 2022
The Continuum At Thiam Siew ...
openaire   +2 more sources

A game theoretic model for dual supply chains with green and non-green products and bi-directional free-riding and carbon policy

Supply Chain Analytics
Cap-and-trade regulation is a strategy to reduce carbon emissions (CEs). During production, CEs are reduced by green technology. In a dual-channel supply chain (DCSC), customers try a product at an offline store but purchase it online (showrooming effect)
Sanchari Ganguly, Pritha Das, Manoranjan Maiti   +2 more
doaj   +1 more source

From broadcast to mobile: Cross-channel effects in home shopping platforms

Telematics and Informatics Reports
This paper examines the interaction between television-based home shopping and mobile applications in Korea’s evolving digital market. While previous research has primarily focused on integrating physical and online channels, there is limited ...
Yonghee Kim, Sungjin Yoo, Jaehyun Kim
doaj   +1 more source

Enhancing shopping experiences in smart retailing. [PDF]

J Ambient Intell Humaniz Comput, 2021
Bourg L, Chatzidimitris T, Chatzigiannakis I, Gavalas D, Giannakopoulou K, Kasapakis V, Konstantopoulos C, Kypriadis D, Pantziou G, Zaroliagis C.   +9 more
europepmc   +1 more source

Impact of online convenience on generation Z online impulsive buying behavior: The moderating role of social media celebrity. [PDF]

Front Psychol, 2022
Lina Y, Hou D, Ali S.
europepmc   +1 more source

Der Zentrumbereichskern Wilmersdorfer Straße in Berlin-Charlottenburg in Zeiten multipler Krisen – gestärkt durch Nutzungsmischung, Kiezcharakter und Kuration? [PDF]

Standort (Berl), 2023
Suwala L, Pfeil N, Lange M, Pfeiffer L, Albers HH.   +4 more
europepmc   +1 more source