Results 51 to 60 of about 1,963 (152)

INDUSTRIAL DISTRICT TRANSITIONS: Agglomeration and Gentrification in Urban Industrial Zones

open access: yesInternational Journal of Urban and Regional Research, Volume 50, Issue 1, Page 170-190, January 2026.
Abstract Recent research questions the relevance of urban industrial zoning in the context of industry change and competitive property markets, but overlooks the place‐based variation and complexities that define contemporary industrial districts. Drawing on comparative case study research in Melbourne, Australia, this article explores the changing ...
Carl Grodach   +3 more
wiley   +1 more source

Verkkokaupan monikanavainen markkinointi [PDF]

open access: yes, 2016
Opinnäytetyö käsittelee verkkokaupan erilaisia markkinointikeinoja ja niiden vaikutuksia yritystoimintaan. Internetissä voidaan käyttää monia uudenlaisia markkinointikeinoja, jotka avaavat yrittäjille mahdollisuuden kasvattaa tunnettuutta ja hankkia ...
Lehtonen, Katja
core  

Understanding Mobile Showrooming Based on a Technology Acceptance and Use Model [PDF]

open access: yes, 2021
Showrooming is an increasingly popular behaviour in the omnichannel era. The purpose of this paper is to understand the consumer intention to showroom through a technology acceptance and use model based on UTAUT2 that includes value consciousness and ...
Chimborazo-Azogue, Luis-Edwin   +3 more
core  

Research on Price Competition and Carbon Reduction Technology Cooperation in Blockchain Collaborative Remanufacturing Supply Chain

open access: yesDiscrete Dynamics in Nature and Society, Volume 2026, Issue 1, 2026.
In the context of increasing market uncertainty and the integration of blockchain technology in low‐carbon markets, this research investigates supply chain coordination between manufacturers and remanufacturers, focusing on price competition and carbon reduction technology collaboration.
Liu-wei Zhao   +2 more
wiley   +1 more source

Cooperative Cross‐Channel Recommendation for an Offline Retailer and an Online Competitor

open access: yesDiscrete Dynamics in Nature and Society, Volume 2026, Issue 1, 2026.
This paper investigates whether the offline retailer should cooperate with an online competitor to recommend online‐exclusive products to in‐store shoppers. A key finding is that the offline retailer is willing to recommend the online retailer’s exclusive products even if there is no cooperation commission.
Ju Qiu, Xiaozheng Li, Deepali
wiley   +1 more source

Virtual and Augmented Reality in Sensory Marketing: A Systematic Review

open access: yesHuman Behavior and Emerging Technologies, Volume 2026, Issue 1, 2026.
This review is intended to provide an up‐to‐date overview of sensory marketing research exploiting virtual and augmented reality technologies in the retail scenario. The five senses play a fundamental role in the purchasing experience, and the lack of multisensorial interaction with the product is one of the factors that prevent e‐commerce from ...
Merylin Monaro   +6 more
wiley   +1 more source

Las tiendas físicas de moda en el siglo XXI [PDF]

open access: yes, 2018
[ES] El comportamiento de compra del consumidor de moda hoy en día ha cambiado; su forma de consumir es muy diferente a la de años atrás y, por lo tanto, la forma en que las marcas deben relacionarse con su público también tiene que evolucionar.
Enjamio Madrazo, Jone
core  

Digital entrepreneurs in technology-based spinoffs: an analysis of hybrid value creation in retail public–private partnerships to tackle showrooming [PDF]

open access: yes, 2020
Purpose: Retail networks present new challenges in the B2B collaboration between technology-based spinoffs and traditional businesses. This research explores a public-private partnership that leverages advanced digital technologies via spinoffs to tackle
Battisti, Sandro, Brem, Alexander
core   +1 more source

Critical Analysis of Fashion and Sustainability: An Umbrella Review From a Decolonial Approach

open access: yesBusiness Strategy and the Environment, Volume 34, Issue 8, Page 9700-9725, December 2025.
ABSTRACT The fashion industry is currently associated with numerous socio‐environmental impacts. Various efforts have emerged to explore pathways toward more sustainable fashion. This study aims to conduct an umbrella review to understand the prevailing perspectives and to identify the proposed paths toward fashion, sustainability, and a decolonial ...
Patrícia Muniz dos Santos Silva   +1 more
wiley   +1 more source

Exclusive Product Strategies That Brick-and-Mortar Retailers Can Use to Address the Showrooming Effect

open access: yesMathematics
Showrooming behavior on the part of consumers undoubtedly undermines the interests of brick-and-mortar (BM) retailers and hinders the growth of the physical economy.
Shuai Feng, Jiqiong Liu
doaj   +1 more source

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