Results 61 to 70 of about 1,963 (152)
Immersive and Generative Technology: New Tools for Marketing, New Tools for Consumer Response
Psychology &Marketing, Volume 42, Issue 12, Page 3236-3250, December 2025.ABSTRACT Immersive technologies, including AR, VR, XR, and generative technologies such as Gen‐AI, are reinventing marketing practice and consumer experience. In this article we provide an introductory review of how these technologies are (re)shaping consumer behavior in domains where the physical and digital converge, and consumers' response to them ...
Gabriele Pizzi +3 more
wiley +1 more source
The Effects of the Internet on Marketing [PDF]
, 2015 With the use of the Internet, marketers are able to reach consumers where they work, play, shop, and live more efficiently than without it. Through e-commerce, social media, mobile phones, and much more, businesses are able to spread brand awareness ...
Payne, Alexander M
core
Browse more, return less: Managing online returns through interactions with browsings and purchases
Decision Sciences, Volume 56, Issue 6, Page 578-597, December 2025.Abstract The surge in online returns has become a significant concern for online retailers, leading to substantial financial losses. Despite its pivotal role in online shopping, limited research has examined returns as an integral component of the consumer shopping process.
Quan Zhang +3 more
wiley +1 more source
Channel preferences: Unveiling omnichannel behavior in sports and leisure product purchases
Management şi MarketingCurrent customer segmentations in omnichannel retail are based on channel usage and tend to be rather descriptive. In comparison, this research focuses on the role of “need for touch” (NFT) and channel preferences (attractiveness, appropriateness ...
Nagy Akos +2 more
doaj +1 more source
Institutionalization of circular business models in the United States
Journal of Industrial Ecology, Volume 29, Issue 6, Page 2353-2366, December 2025.Abstract The transition to a circular economy challenges existing regulatory frameworks, social norms, and belief systems: the dominant institutions. Moving from a linear to circular business model (CBM) is essential for sustainable business transformation. While CBMs have been widely studied in Europe, less is known about their emergence in the United
Nancy Bocken, Matthew Coffay
wiley +1 more source
CODESTRUIÇÃO DE VALOR: definições, tendências e lacunas teóricas
Gestão & RegionalidadeObjetivo: O objetivo deste trabalho é analisar as principais produções científicas sobre a codestruição de valor (CDV) e verificar a sua evolução ao longo do tempo, apresentando suas tendências e possíveis lacunas, que possam auxiliar futuras pesquisas.
Milton Carlos Farina +1 more
doaj +1 more source
International Journal of Urban and Regional Research, Volume 49, Issue 6, Page 1323-1340, November 2025.Abstract The goal of this research is to understand the spaces Dharavi’s inhabitants require to sustain existing socioeconomic systems and how future redevelopment in the area can facilitate their inclusion. In India, livelihoods are directly linked to identity, as religion or caste often define the trades that individuals practise.
Ayesha Mueller‐Wolfertshofer
wiley +1 more source
Combining channels to make smart purchases: The role of webrooming and showrooming [PDF]
, 2020 In this study, the authors analyse the influence of specific combinations of online and physical channels (webrooming and showrooming) on the customer experience, specifically, on smart shopping perceptions and feelings.
Flavián, Carlos +2 more
core +1 more source
Racket sociality: investigating intimidation in North India
Journal of the Royal Anthropological Institute, Volume 31, Issue 3, Page 771-788, September 2025.This article is an ethnographic investigation into acts of intimidation and threats. Theoretically, it dialogues with ‘racket’ – a key analytical term in the sociology of domination, state‐making, and mafias. The anthropology of power, violence, and crime has paid scant attention to the morphology of threats and the ways interpersonal intimidation ...
Lucia Michelutti
wiley +1 more source