The emergence of omnichannel environments has transformed consumer purchasing into a highly complex, multistage decision-making process, generating nonlinear demand signals that heavily influence retail logistics, inventory optimization, and production ...
Madudová Emília +2 more
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Exploring the Impact of Online and Offline Channel Advantages on Brand Relationship Performance: The Mediating Role of Consumer Perceived Value. [PDF]
Zhao Y, Zhao X, Liu Y.
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Antecedents of Webrooming in Omnichannel Retailing. [PDF]
Kleinlercher K +3 more
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Mobile wallet adoption intention amid COVID-19 pandemic outbreak: A novel conceptual framework. [PDF]
Kapoor A, Sindwani R, Goel M, Shankar A.
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Benefit from a high store visiting cost in an omnichannel with BOPS. [PDF]
Feng Y, Zhang J, Feng L, Zhu G.
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A showroom must be able to accommodate without overwhelming its spaces trying, like a painter’s blank canvas, to give freedom of expression to the objects it contains.
openaire +1 more source
Measuring Consumer Engagement in Omnichannel Retailing: The Mobile In-Store Experience (MIX) Index. [PDF]
Lawry CA, Bhappu AD.
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Omnichannel Retailing in Light of Psychological Factors: A Mediated Model. [PDF]
Safeer AA +3 more
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How consumer behaviours changed in response to COVID-19 lockdown stringency measures: A case study of Walmart. [PDF]
Rose N, Rowe F, Dolega L.
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Factors Affecting Consumers' Online Choice Intention: A Study Based on Bayesian Network. [PDF]
Deng W, Su T, Zhang Y, Tan C.
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