Research-shopper phenomenon: combinations of channels and touchpoints on the customer journey in Generation Z [PDF]
, 2021 A inovação nas tecnologias digitais está a revolucionar a forma como os consumidores procuram informação, comparam os vários produtos e serviços, realizam as suas compras e se relacionam com empresas e outros consumidores.
Afonso, Vasco Alexandre Machado
core
Enhancing shopping experiences in smart retailing. [PDF]
J Ambient Intell Humaniz Comput, 2021 Bourg L +9 more
europepmc +1 more source
The Case for Showrooming [PDF]
, 2018 Showrooming has deeply affected the retail market in the past decade. As consumers became able to easily compare prices on their mobile devices, they started using retail stores to try on and experience products and then they ordered online the lower ...
Nistor, Cristina, Nyer, Prashanth
core +1 more source
Product characteristic determinants of South African showroomers’ behaviour: a brick‐and‐click value perspective [PDF]
, 2019 : Showrooming as consumer behaviour phenomenon in multichannel retailing has grown in importance in South Africa. In showrooming, consumers visit an offline retail store (“brick”) for product information gathering purposes and consequently purchase ...
Frazer, Mariette, Struweg, Ilse
core +1 more source
Impact of online convenience on generation Z online impulsive buying behavior: The moderating role of social media celebrity. [PDF]
Front Psychol, 2022 Lina Y, Hou D, Ali S.
europepmc +1 more source
Der Zentrumbereichskern Wilmersdorfer Straße in Berlin-Charlottenburg in Zeiten multipler Krisen – gestärkt durch Nutzungsmischung, Kiezcharakter und Kuration? [PDF]
Standort (Berl), 2023 Suwala L +4 more
europepmc +1 more source
DARI TOKO FISIK KE LAYAR DIGITAL: PERAN SHOWROOMING DALAM MEMBANGUN EMOSI BERBELANJA KONSUMEN PADA PRODUK KECANTIKAN [PDF]
Di era modern kemajuan teknologi, khususnya internet, telah mengubah cara individu menjalankan aktivitas pribadi maupun bisnis. Penelitian ini bertujuan untuk menganalisis pengaruh pencarian kemudahan, pencarian keberagaman, showrooming terhadap emosi ...
Atmaja, Ferry Tema +1 more
core +2 more sources
Understanding Young Adult Consumers’ Attitudes and Intentions towards Showrooming Behavior [PDF]
With the rapid advancement in information technologies, retailers integrate omnichannel marketing strategies to provide consumers with low prices, good products, and unique shopping experiences.
Marconi, Juliana Catherine
core +3 more sources
Exploring the Impact of Online and Offline Channel Advantages on Brand Relationship Performance: The Mediating Role of Consumer Perceived Value. [PDF]
Behav Sci (Basel), 2022 Zhao Y, Zhao X, Liu Y.
europepmc +1 more source
Showrooming and Shipping Costs in Price Competition between Online and Physical Stores [PDF]
, 2016 Today, consumers purchasing goods can choose between physical stores (or "brick-andmortar"stores) and online stores (or e-tailers). If a consumer purchases an unfamiliar good online, she is likely to receive a mismatched good.
KUSUDA Yasuyuki
core +1 more source