Results 1 to 10 of about 25,707 (307)
La phrase vocation est-elle synonyme du slogan ?
Revue Française Des Sciences De L’information Et De La Communication, 2016 Slogan is used in the English literature to specify phrases used by both companies as brands. In France, it is common to distinguish between brands and businesses. For the first one, slogan is used, for seconds the terminology « phrase vocation ». Behind
Philippe Boistel
exaly +3 more sources
THE TYPES OF PUBLISHING SLOGANS
Вестник Волгоградского государственного университета: Серия 2. Языкознание, 2015 The author of the article focuses his attention on publishing slogans which are posted on 100 present-day Russian publishing houses' official websites and have not yet been studied in the special literature.
Ryzhov Konstantin Germanovich
doaj +2 more sources
The Semantic Evolution of Protest Slogans of the Last Three Decades in the Sphere of Political Discourses [PDF]
رهیافتهای سیاسی و بین المللی, 2023 Protest actions, as a form of socio-political orientations, have challenged the governments beyond the expiry of the electoral periods, in order to display new forms of participation.
Saeedeh Amini, Fatemeh Omidi
doaj +1 more source
Modal characteristics of advertising slogans in English and Chinese [PDF]
E3S Web of Conferences, 2021 The present work explores the modal architectonics of the advertising slogan as a type of microtext in English and Chinese. The authors attempted to describe the basic markers of the text category of modality.
Skripnik Kseniya +3 more
doaj +1 more source
JLA (Jurnal Lingua Applicata), 2021 Several studies have identified women's image in beverage advertisements, but there has been not much research into the women’s image presented in vitamin drink commercials along with their slogans.
Amanah Risaningtyas +1 more
doaj +1 more source
Reklam Sloganlarında Narsisizm ve Söylemin Eleştirisi [PDF]
Sosyolojik Bağlam Dergisi, 2023 Bu çalışmada, bazı reklamların narsisizm epidemisinin yayılmasına etkisi tartışılmaktadır. Reklam, bir toplumun kültürünü yansıttığı gibi reklamın söz konusu toplumun kültürüne etki etmesi de muhtemeldir.
Mehmet Tan
doaj +1 more source
FUNCTIONAL CHARACTERISTICS OF THE SLOGAN
Sovremennye Issledovaniâ Socialʹnyh Problem, 2022 Substantiation of the topic. The slogan as a phenomenon of social and political communication is considered in modern science in different aspects. One of the central issues is the question of the functional specifics of units of this type.
Marina B. Tashlykova, Yulia R. Lemeshko
doaj +1 more source
A Linguistic Analysis of Mobile Phone Companies’ Slogans: A Case of Vodacom and Tigo in Tanzania
Journal of Language and Literature, 2021 This paper presents findings of a Linguistic Analysis of Mobile Phone Companies’ Slogans: a case of Vodacom and Tigo in Tanzania. It specifically aimed at analysing linguistics forms used in constructing mobile phone companies’ slogans and examining the ...
Peter Rabson Mziray +1 more
doaj +1 more source
Technologies of Brand Development and Positioning
Вестник Российского экономического университета имени Г. В. Плеханова, 2021 Market economy develops very fast in current conditions, which fosters the growth in the number of goods and services of one product group. It helps avoid monopoly, but at the same time it makes customer choice more difficult as they get lost in the vast
S. B. Baurina
doaj +1 more source
Computational generation of slogans [PDF]
Natural Language Engineering, 2020 AbstractIn advertising, slogans are used to enhance the recall of the advertised product by consumers and to distinguish it from others in the market. Creating effective slogans is a resource-consuming task for humans. In this paper, we describe a novel method for automatically generating slogans, given a target concept (e.g., car) and an adjectival ...
Alnajjar, Khalid, Toivonen, Hannu
openaire +3 more sources