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Digital literacy, ecological values, and green food consumption: an extended Theory of Planned Behavior model in Chinese universities. [PDF]
Front Public HealthHe J, Liu K, Ma Z, He Z.
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Social commerce constructs and consumer's intention to buy
International Journal of Information Management, 2015This research investigates the new stream in e-commerce.The research uses SEM-PLS to analysis the proposed model.The model explains social commerce constructs and its influence on intention to buy and trust. Social commerce is a new development in e-commerce generated by the use of social media to empower customers to interact on the Internet.
Nick Hajli, Nick Hajli
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Purchase intention in social commerce
Library Hi Tech, 2018PurposeWith the advent of the digital era, the internet has gradually become an essential factor in people’s lives. Its increasing popularity has also caused e-commerce to thrive, and has increased the power of online marketing. In recent years, social commerce has emerged as a new mode of operation which can be distinguished from traditional e ...
Kuo‐Lun Hsiao, Chia-Chen Chen
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The influence of perceived value on purchase intention in social commerce context
Internet Research, 2017The purpose of this paper is to examine the effects of perceived benefits, i.e. utilitarian value, hedonic value and social value, as well as perceived risk, on purchase intention in social commerce context.,To cast light on the factors motivating users’ intention to purchase in the context of social commerce, data of 277 users of social commerce in ...
Chunmei Gan
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Exploring consumers’ purchase intention in social commerce
Asia Pacific Journal of Marketing and Logistics, 2019Purpose The purpose of this paper is to explore motivations that drive consumers’ purchase intention in social commerce, and then examine whether social presence can work as a moderator in this process. Design/methodology/approach A research model was developed based on stimulus-organism-response model by integrating trust, argument quality, social ...
Chao Liu, Zheshi Bao, Chuiyong Zheng
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The role of senses on purchase intention in social commerce
Aslib Journal of Information Management, 2022Purpose This paper aims to examine how situational factors with social support affecting purchase intention in social commerce (SC). In Taiwan’s SC, the relationship between trust belief and purchase intention has always been a key issue.Design/methodology/approach This study presents a research model that comprises five hypothesis with five constructs,
Jao-Hong Cheng, Li-Wei Lin
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Social presence, trust, and social commerce purchase intention: An empirical research
Computers in Human Behavior, 2016Mi Zhou, Weiguo Fan, Baozhou Lu
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Charting consumers' continued social commerce intention
Internet Research, 2021PurposeThis study aims to investigate the factors influencing consumers' continued social commerce (s-commerce) intention and its underlying mechanism.Design/methodology/approachThe authors define continued s-commerce intention as consumers' intention to continually participate in s-commerce activities, namely, requesting and sharing commercial ...
Xi Hu +3 more
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