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Determinants of Purchase Intent in Social Commerce
2022Mukadam, Amil Roshan +2 more
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The Study of Antecedents of Consumer Engagement and Purchase Intention in Social Commerce
International Journal of Cyber Behavior, Psychology and Learning, 2019The focus of this study is how social commerce engages consumers and encourages them to purchase. By proposing the concepts of consumer engagement as different ways to provide a deep and meaningful experience, this study develops a model that explores the antecedents of consumer engagement and its role in explaining a consumer to purchase in social ...
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Charting consumers' continued social commerce intention
Internet Research, 2022Zhenjiao Chen, Xi Hu, Robert Davison
exaly
The effect of social interaction on users' social commerce intention
International Journal of Mobile Communications, 2019openaire +1 more source
Factors Affecting Purchase Intention In Social Commerce
2022 5th International Seminar on Research of Information Technology and Intelligent Systems (ISRITI), 2022Nickholas Inzaghi +1 more
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How Repurchase Intention Is Affected in Social Commerce?: An Empirical Study
Journal of Computer Information Systems, 2022Bo Shang
exaly
Determinants of Customer Intentions to Use Social Commerce
2022Hasan Oudah Abdullah +3 more
openaire +1 more source