Results 121 to 127 of about 11,533,659 (127)
Some of the next articles are maybe not open access.

Linking social media to customer relationship management (CRM): a qualitative study on SMEs

Journal of Small Business and Entrepreneurship, 2018
Sushmita Guha   +2 more
exaly  

A conceptual model for acceptance of social CRM systems based on a scoping study

AI and Society, 2010
Keiichi Nakata, Sanaa Askool
exaly  

Successful Application of Social CRM in The Company

Procedia Economics and Finance, 2015
Milan Kubina, Viliam Lendel
exaly  

Impact of social media and customer-centric technology on performance outcomes: the mediating role of social CRM capabilities

International Journal of Electronic Marketing and Retailing, 2018
Zilur Rahman   +2 more
exaly  

Defining and measuring social customer-relationship management (CRM) capabilities

Journal of Marketing Analytics, 2018
Zhan, Hyun Gon Kim
exaly  

How do organizations leverage social media to enhance marketing performance? Unveiling the power of social CRM capability and guanxi

Decision Support Systems
Laurent Scaringella   +2 more
exaly  

Examining the role of social CRM capability in online marketing communication

Journal of Marketing Communications
Ranjan Chaudhuri   +2 more
exaly  
crm
social media
customer satisfaction
customer relationship management
customer relationship management crm
management
industrial management
cause-related marketing
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