Results 131 to 140 of about 8,446 (302)

Buying Behaviour of Generation Z with Reference to Cause-related Marketing

Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
Objective: This paper examines the prosocial behaviour among Polish consumers of Generation Z. The impact of cause-related marketing (CRM) campaigns on the purchase intention of Generation Z is studied within the framework of attribution theory and ...
Wojciech Kozłowski
doaj   +1 more source

Improving E-Retailers Performance via Social CRM Capabilities

, 2018
The widespread usage of social media has deeply transformed the mechanisms that e-retailers adopt to acquire customers’ information, interact and build relationships with them.
Mazzucchelli, A, Ceruti, F, Gavinelli, L., Chierici, R   +3 more
core  

Digital transformation and business model innovation in legal services: The case of LegalTech

European Management Review, EarlyView.
Abstract This article examines how digital transformation drives business model innovation within professional service firms, using legal services as an illustrative case. LegalTech, positioned at the intersection of law and digital technologies, represents a sector‐specific expression of digital transformation that operates simultaneously as a ...
Galina Kondrateva, Rachid Rhattat
wiley   +1 more source

Melhorando Sistemas de Social CRM por meio de Eletronic Word-of-Mouth

, 2019
Antônio F. L. Jacob, Fábio M. F. Lobato, Gustavo de Oliveira Almeida, José Netto   +3 more
openalex   +2 more sources

The Effect of Customer Interface Quality (CIQ), Customer Relationship Management (CRM) and Corporate Social Responsibility (CSR) on Customer Satisfaction and Customer Loyalty: Evidence from Indonesia

, 2023
Zainurrafiqi ,, R.P.Much Muchtar, Enza Resdiana, Devi Lestari Pramita Putri, Bambang Hermanto, Helman Suprapto, Moh Hamzah   +6 more
openalex   +2 more sources

Analysis of Social CRM potencial

, 2010
The submitted bachelor's thesis studies emerging phenomena from the field of enterprise informatics - information systems called as Social CRM or CRM 2.0. Social CRM is not understood and treated here only as software tools but rather the opposite.
Vitaiová, Ornela
core  

Development of CCMb: A Low‐Mg Calcite Reference Material for In Situ Measurement of δ18O, δ13C and Selected Trace Elements

Geostandards and Geoanalytical Research, EarlyView.
Key Points Low‐Mg calcite RM developed for in situ microanalysis applications in palaeoclimatology (δ18O, δ13C; Mg, Sr m/m). New data for calcite CRM IAEA‐603 (δ18O, δ13C by SIMS and GS‐IRMS; Mg m/m). No detectable IMF effect of Mg on SIMS δ18O determinations for mass fractions < 3650 μg g‐1.
Andreas T. Hertwig, Maciej G. Śliwiński, Irene Cantarero, Richard A. Stern, Carles Fàbrega, Jakub T. Śliwiński, Thomas Ludwig, František Majs, William Nachlas, John H. Fournelle, Xavier Llovet, Rachelle B. Turnier, David Parcerisa, Anna Travé   +13 more
wiley   +1 more source

The Perspective of Social Media Adoption as the Implementation of Customer Relationship Management (CRM) Technology in the Bengkalis UMKM Community [PDF]

Rini Sari, N La Rosa
openalex   +1 more source

Social Listening Practices towards Social CRM and Customer Relationship Performance in the Fast-Food Industry in Sri Lanka

, 2023
S. Gurunathasivam, Dinesh Samarasinghe, Gayithri Kuruppu   +2 more
openalex   +2 more sources

Social CRM พัฒนาการรักษาฐานลูกค้า...ที่สนุกยิ่งขึ้น

, 2011
บทความ "Social CRM พัฒนาการรักษาฐานลูกค้า...ที่สนุกยิ่งขึ้น" โดย ดร.ปัญญาลักษณ์ อุดมเลิศประเสริฐ อาจารย์พิเศษ มหาวิทยาลัยอัสสัมชัญ กล่าวถึงการใช้ Social media ในการสร้างความสัมพันธ์ที่ดีกับลูกค้าในยุคของเทคโนโลยีที่เปลี่ยนแปลงไปอย่างรวดเร็ว ด้วยแนวค ...
ปัญญลักษณ์ อุดมเลิศประเสริฐ
core