Results 111 to 120 of about 11,533,659 (127)

Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms: The role of salesperson self-determination needs

Information and Management, 2022
Jen Riley, Ashish Kalra, Omar Itani
exaly  

The role of social media in the engagement and information processes of social CRM

International Journal of Information Management, 2020
Morgan P Miles, Yulin Fang, Paul Harrigan   +2 more
exaly  

A social CRM analytic framework for improving customer retention, acquisition, and conversion

Technological Forecasting and Social Change, 2022
Hamid El Ghazi, Soumaya Lamrhari, Abdellatif El Faker   +2 more
exaly  

Adoption of WhatsApp for Strengthening Internal CRM through Social Network Analysis

Journal of Relationship Marketing, 2021
Shiv Ratan Agrawal
exaly  

Forecasting social CRM adoption in SMEs: A combined SEM-neural network method

Computers in Human Behavior, 2017
Mehrbakhsh Nilashi, Nor Zairah Ab Rahim, Mehrbakhsh Nilashi   +2 more
exaly  

CRM to social CRM: the integration of new technologies into customer relationship management

Journal of Strategic Marketing, 2014
Paul Harrigan, Musfiq Mannan Choudhury
exaly  

Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM

Journal of Business Research, 2014
Raj Agnihotri, Adam Rapp, Kevin J Trainor   +2 more
exaly  

From e-CRM to s-CRM. Critical factors underpinning the social CRM activities of SMEs

Small Enterprise Research, 2014
Morgan P Miles, Paul Harrigan
exaly  

Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India

Journal of Business Research, 2017
Raj Agnihotri, Omar Itani, Michael Rodriguez   +2 more
exaly  

Web 2.0 in the CRM domain: defining social CRM

International Journal of Electronic Customer Relationship Management, 2011
Remko Willem Helms, Marco Spruit
exaly