Results 281 to 290 of about 8,446 (302)

Forecasting social CRM adoption in SMEs: A combined SEM-neural network method

open access: yesComputers in Human Behavior, 2017
The growth of social media usage questions the old-style idea of customer relationship management (CRM). Social CRM strategy is a novel version of CRM empowered by social media technology that offers a new way of managing relationships with customers ...
Ali Ahani   +2 more
exaly   +2 more sources

The role of social media in the engagement and information processes of social CRM

International Journal of Information Management, 2020
Paul Harrigan   +2 more
exaly  

A social CRM analytic framework for improving customer retention, acquisition, and conversion

Technological Forecasting and Social Change, 2022
Hamid El Ghazi
exaly  

Adoption of WhatsApp for Strengthening Internal CRM through Social Network Analysis

Journal of Relationship Marketing, 2021
Shiv Ratan Agrawal
exaly  

Home - About - Disclaimer - Privacy