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How do organizations leverage social media to enhance marketing performance? Unveiling the power of social CRM capability and guanxi

Decision Support Systems
Zhimei Luo   +2 more
exaly  

Strategic and Operational Profit Increase Structural Model for Social CRM in Hospitals

Procedia Computer Science
exaly  
business
computer science
marketing
social media
customer relationship management
world wide web
knowledge management
political science
process management
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