Results 291 to 300 of about 8,446 (302)

CRM to social CRM: the integration of new technologies into customer relationship management

Journal of Strategic Marketing, 2014
Musfiq Mannan Choudhury, Paul Harrigan
exaly  

Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM

Journal of Business Research, 2014
Kevin J Trainor, Adam Rapp, Raj Agnihotri   +2 more
exaly  

From e-CRM to s-CRM. Critical factors underpinning the social CRM activities of SMEs

Small Enterprise Research: the Journal of SEAANZ, 2014
Paul Harrigan, Morgan P Miles
exaly  

Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India

Journal of Business Research, 2017
Raj Agnihotri, Kevin J Trainor, Omar S Itani   +2 more
exaly  

Web 2.0 in the CRM domain: defining social CRM

International Journal of Electronic Customer Relationship Management, 2011
Remko Helms, Marco Spruit
exaly  

Linking social media to customer relationship management (CRM): a qualitative study on SMEs

Journal of Small Business and Entrepreneurship, 2018
Sushmita Guha, Paul Harrigan, Geoffrey N Soutar   +2 more
exaly  

A conceptual model for acceptance of social CRM systems based on a scoping study

AI and Society, 2010
Sanaa Askool, Keiichi Nakata, Nakata Keiichi   +2 more
exaly  

Impact of social media and customer-centric technology on performance outcomes: the mediating role of social CRM capabilities

International Journal of Electronic Marketing and Retailing, 2018
Shampy Kamboj, Mayank Yadav, Zillur Rahman   +2 more
exaly  

Defining and measuring social customer-relationship management (CRM) capabilities

Journal of Marketing Analytics, 2018
Hyun Gon Kim, Zhan Wang
exaly  

Successful Application of Social CRM in The Company

Procedia Economics and Finance, 2015
Milan Kubina, Viliam Lendel
exaly