Results 51 to 60 of about 102,189 (286)
Cause-related Marketing: A Critical Look at Marketplace Meeting Philanthropy [PDF]
, 2015 The following discussion offers a critical look at cause-related marketing (CRM), a strategic partnership between a corporate and nonprofit entity in which a portion of product sales, or a one-time donation, is given in support of a cause.
Winneroski, Lindsey
core
A case study of predicting banking customers behaviour by using data mining [PDF]
, 2019 Data Mining (DM) is a technique that examines information stored in large database or data warehouse and find the patterns or trends in the data that are not yet known or suspected.
Abdar, Moloud +5 more
core +2 more sources
Zooarchaeological Analysis of an Atoll Assemblage From Central Micronesia
Archaeology in Oceania, EarlyView.ABSTRACT There has been a dearth of archaeological research on atolls in the central‐eastern Caroline Islands of Micronesia. This has limited our understanding of pre‐contact subsistence and settlement strategies in these more marginal and remote environments, particularly in regards to zooarchaeological data.
Philippa Jorissen +2 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT In response to growing global challenges, this study explores how social entrepreneurship within the Edible City movement contributes to building resilient, sustainable, and equitable urban food systems. Drawing on semistructured interviews with over 70 stakeholders across five cities—Berlin, Andernach, Oslo, Rotterdam, and Havana—we ...
Ina Säumel +6 more
wiley +1 more source
InformationThis study aims to examine the influence of social customer relationship management (CRM) on relationship quality (RQ); the role of strategic information exchange capabilities (SIECs) as a mediator on the relationship between dimensions of social CRM and
Ibrahim A. Elshaer +3 more
doaj +1 more source
Social Influence, 2017 In explicit persuasion, the communicator states explicitly a desire to persuade the consumer. By referring to an attributional approach, social engagement was simultaneously explored as a beneficial communicator attribute, while cause-related marketing ...
Simon Schindler +3 more
doaj +1 more source
Manajemen dan Bisnis, 2013 Marketing activity that involving social organization, called cause related marketing (CRM), it popularly applied on so many product and service marketing activity.
Singgih Santoso
doaj +1 more source
Peran E-crm (Electronic Customer Relationship Management) Dalam Meningkatkan Kualitas Pelayanan (Studi Pada Harris Hotel & Conventions Malang) [PDF]
, 2016 E-CRM (Electronic Customer Relationship Management) is one of business concepts and technology that supported by information systems to integrate all of business proccess that customer interacted. The most common E-CRM implementation in hotel industry is
Dewantara, R. Y. (Rizki) +2 more
core
Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing
Journal of Consumer Behaviour, EarlyView.ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley +1 more source
Photocatalytic Vanadium‐Mediated Amination of Benzene With Hydroxylamine
Chemistry – A European Journal, EarlyView.Photochemical activation of N‐phenylphenothiazine (PPT) enables a selective direct benzene amination with hydroxylamine in the presence of various vanadium catalysts under mild reaction conditions. Spectroscopic and kinetic analyses identify a key vanadium(IV)‐hydroxylamine intermediate, elucidate the crucial roles of the acidic medium, the ...
Dana Králová +6 more
wiley +1 more source