Social Customer Relationship Management
International Journal of Entrepreneurial Knowledge, 2017 Social Customer Relationships Management (CRM) is a current business trend providing new channels of two-way communication with customers through social media sites, such as Facebook, Twitter etc.
Konstantinos Paliouras +1 more
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Social Customer Relationship Management and Organizational Characteristics [PDF]
Information, 2018 Social customer relationship management (SCRM) is a new philosophy influencing the relationship between customer and organization where the customer gets the opportunity to control the relationship through social media.
Kateřina Kantorová, Pavel Bachmann
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The Influence of Social Customer Relationship Management (SCRM) on Customer Relationship Performance [PDF]
کاوشهای مدیریت بازرگانی, 2019 The aim of this study is to evaluate the effect of social customer relationship management (SCRM) on the relationship of the senior managers and experts of independent organizations in Fars province with customers. Social customer relationship management
Seyed Mohammadbagher Jafari +1 more
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The Impact of Social Media Technologies on Supplier and Customer Relationship Management: An Empirical Analysis in the U.S. [PDF]
IEEE Access, 2020 Social media has received considerable research attention in various academic disciplines but is still in its infancy in operations management. In particular, the existing literature does not provide sufficient empirical evidence on how social media ...
Young Sik Cho +3 more
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Social Customer Relationship Management: A Case Study
International Journal of Entrepreneurial Knowledge, 2017 Social Customer Relationships Management (CRM) is a current business trend providing new channels of two-way communication with customers through social media sites, such as Facebook, Twitter etc.
Paliouras Konstantinos +1 more
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Using social networks to enhance customer relationship management [PDF]
Proceedings of the Fifth International Conference on Management of Emergent Digital EcoSystems, 2013 In recent years, the Web has evolved into an exchange platform. Customer Relationship Management (CRM) must follow this evolution and connect CRM tools to social networks in order to place companies in the center of all the exchanges. We propose, in this article, a community detection approach that identifies clusters of customers of a company using ...
Basaille, Ian +3 more
openaire +4 more sources
The interaction of social CRM between CRM performance and marketing performance in hotels [PDF]
International Journal of Data and Network Science, 2021 In recent times, there has been a significant decline in hotel occupancy rates, and this is primarily due to marketing performance. Hoteliers and the decision-makers are thus seeking new strategies to increase occupancy rates by enhancing marketing ...
Jassim Ahmad Al-Gasawneh +6 more
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Identifying dimensions and components of acceptance of customer relationship management social systems by professional users using Web 2.0 technology [PDF]
ارزش آفرینی در مدیریت کسب و کار, 2023 The aim of this research is to identify the dimensions and components of acceptance of social systems of customer relationship management by professional users using Web 2.0 technology.
Seyed Hamed hamdi +3 more
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Customer Experience Management; Trends and Areas in Research [PDF]
مدیریت بازرگانی, 2021 Objective Customer experience management has been regarded as a hot topic for managers and marketing researchers recently. The growing interest in the customer experience area is a result of the increasing complexity of channels, interactions, choices ...
Parisa Mousavi +3 more
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Identifying and selecting the most appropriate social media for the development of SCRM systems [PDF]
Journal of Information Technology Management, 2015 Undoubtedly, information technology is one of the main factors for change in modern societies. As the other components involved in the community, organizational customers have undergone changes to the extent that they are referred to as "social customers"
Masoud Khoshheykal, Navid Nezafati
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