Results 211 to 220 of about 19,093 (256)

Examining the Impact of Corporate Social Advocacy on Customer Citizenship Behavior Among University Students: The Mediating Roles of Brand Attachment and Electronic Word-of-Mouth. [PDF]

Behav Sci (Basel)
Janbout L, Çaglar D, Bayram P.
europepmc   +1 more source

Drivers of international convergence in digital two-sided platform markets: The case of dominant business model components in online lending. [PDF]

PLoS One
Pur S, Huesig S, Schmidhammer C.
europepmc   +1 more source

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From social media to social customer relationship management

Strategy and Leadership, 2011
PurposeThe purpose of this paper is to present the augment of the authors, who are IBM consultants, that companies need to meld social media programs with customer relationship management (CRM). This new paradigm – Social CRM – recognizes that instead of just managing customers, the role of the business is to facilitate collaborative social experiences
Carolyn Heller Baird, Gautam Parasnis
exaly   +2 more sources

State-of-the-art social customer relationship management

Asia Pacific Journal of Tourism Research, 2018
ABSTRACTThe rise of social media challenges the traditional notion of customer relationship management (CRM) and has led to the emergence of social CRM. This study collected and content-analyzed recent literature along the intersection between social media and CRM, to present an overview of the social CRM research in tourism and hospitality.
Lawrence Hoc Nang Fong, Rob Law, Irène Cheng Chu Chan   +2 more
exaly   +2 more sources

Understanding and managing customer engagement through social customer relationship management

Journal of Decision Systems, 2021
In the present scenario of the globalised digital era, organisations have implemented social media as a methodology of Customer Relationship Management (CRM).
Lokesh Arora, Prakash Singh, Vimal Bhatt, Bhuvanesh Sharma   +3 more
openaire   +2 more sources

Social Customer Relationship Management

2016
This chapter gives the reader a broader perspective on social media by discussing social customer relationship management (social CRM). Social CRM is the best example of a multidisciplinary social media approach, as it involves almost all departments in the organization.
Rainer Alt, Olaf Reinhold
openaire   +2 more sources

Social Customer Relationship Management

2015
Social Media stellen neben den klassischen Kanalen wie Telefon, Post und E-Mail einen weiteren Kommunikationskanal dar. Sie verschaffen Unternehmen einen zusatzlichen Zugang zu Kunden sowie indirekt zu deren „Freunden“ und ermoglichen Zugriff auf Profile, Aktivitaten, Interessen und Beitrage.
Reinhard Jung, Tobias Lehmkuhl, Torben Küpper, Marco Nierlich, Marcel Rosenberger   +4 more
openaire   +1 more source