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Behavioral Sciences, 2022 Customer engagement behavior is a key factor in promoting the sustainable growth of virtual brand communities. Despite the extensive research on the antecedents of customer engagement behaviors, the influence of intercustomer social support remains a ...
Xuexin Li, Congcong Yang, Shulin Wang
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Customer Relationship Management Sebagai Strategi Membangun Loyalitas [PDF]
, 2011 Customer relationship management concept derived from an expanded concept of relationship marketing. Customer relationship management will be successful with the help of information technology and information systems. Customer relationship management now
Prabawa, A. (Agus)
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The role of effective communication and trustworthiness in determining guests’ loyalty [PDF]
, 2018 The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.This study investigates the role of trustworthiness and effective communication in the development of ...
Fazal-e-Hasan, Syed Muhammad +4 more
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Content Analytics System for Social Customer Relationship Management
Proceedings of the International AAAI Conference on Web and Social Media, 2021 We propose to demonstrate a system that helps enterprises manage their social Customer Relationship Management (CRM) presence. Our system performs deep analytics over consumer posts and authors to help companies monitor their CRM presence, and to identify and respond to actionable posts. In this paper we share challenges and experiences
Meena Nagarajan +6 more
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Customer relationship management strategies of selected resorts in Cavite: A pandemic situationer [PDF]
International Research Journal of Science, Technology, Education, and Management, 2022 Customer relationship management (CRM) can be used to build relationships with customers and consistently acquire, retain, and create extra value for customers, even when a crisis like the COVID-19 pandemic has occurred. The study's primary objective was
Xavier Lawrence D. Mendoza +1 more
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INTEGRATING KANSEI ENGINEERING AND CUSTOMER RELATIONSHIP MANAGEMENT TO IMPROVE SERVICE QUALITY: A CASE STUDY AT SHOPPING MALL IN SURABAYA [PDF]
, 2013 With respect to customer dynamics in experiencing products and services, nowadays, customers tend to highly demand hedonism, pleasure and individuality rather than functionality and usability.
Hartono, Markus +2 more
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Examining social customer relationship management among Irish hotels [PDF]
International Journal of Contemporary Hospitality Management, 2018 Purpose The purpose of this paper is to develop and test a model examining the key factors that emerge from the social customer relationship management (CRM) process. Specifically, this study aims to address the chain-of-effects that occurs as a result of the social CRM process, leading to superior levels of hotel performance.
Diffley, Sarah +2 more
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ANTECEDENTS OF CUSTOMER RELATIONSHIP MANAGEMENT CAPABILITIES [PDF]
Annals of the University of Oradea: Economic Science, 2015 Customer relationship management, as a process to manage customer relationship initiation, maintenance and termination to maximize the value of the relationship portfolio, is an evolving process.
Tuleu Daniela
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Social Network Management Enhances Customer Relationship
, 2011 The study aims to develop a framework of social network management to enhance customer relationship. Social network management of this research is derived from social network site management, individual and organization social network usage motivation.
Srisawas Siriporn +1 more
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The New Paradigm of Social Evolution: Modern Society between Hope and Tragedy
Cadmus, 2015 Social evolution is a continuation of biological evolution. The difference is the presence of mind, language and thinking. Therefore, society can be viewed as a living and rational system. The engine of social evolution is knowledge.
Dimitar Tchurovsky
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