Results 31 to 40 of about 1,871,073 (363)

Artificial intelligence in marketing to promote renewable energy [PDF]

E3S Web of Conferences
Artificial intelligence (AI) has become an integral part of marketing strategies, providing innovative approaches to promote various products and services.
Al-Ababneh Hassan Ali, Alkhudierat Noor Ahmad, Al-Shaikh Mustafa S., Zawaideh Farah Hanna, Alhosban Amal, Mugableh Mohamed Ibrahim   +5 more
doaj   +1 more source

INFLUENCE SOCIAL MEDIA MARKETING ACTIVITIES AGAINST BRAND LOYALTY DIRECTLY OR THROUGH CONSUMER SATISFACTION AND BRAND EQUITY ON THE LARGEST E-COMMERCE IN INDONESIA

Jurnal Aplikasi Manajemen, 2022
Social Media Marketing is all strategic formations in sales communication carried out through social media. Social Media Marketing is considered more effective than traditional marketing communications such as print or electronic media, so Social media ...
Mardiana Daya, Yolanda Masnita Siagian, Kurniawati Kurniawati   +2 more
doaj   +1 more source

Multidimensionality of visual social media marketing and its impact on customer purchase intention on the real estate market [PDF]

Innovative Marketing, 2023
The modern real estate industry, including real estate market in Jordan, is highly competitive and challenging. This descriptive study aims to examine the effect of visual social media marketing (VSMM) on customer purchase intentions of Jordanian real ...
Jassim Al-Gasawneh, Khalid N. AlZubi, Mohammad Hasan, Abdul Hafaz Ngah, Alaeddin Mohammad Khalaf Ahmad   +4 more
doaj   +1 more source

Formation of methodological approaches to increasing the efficiency of optical networks [PDF]

E3S Web of Conferences
In modern conditions of organizing the work of IT infrastructure, the issue of increasing the efficiency of the optical network is relevant and in demand.
Al-Ababneh Hassan Ali, Shudaydat Eman Ahmad, Dalbouh Mahmud Agel Abu   +2 more
doaj   +1 more source

Investigating Complimentary E-Marketing Strategy for Small- and Medium-Sized Enterprises at Growth Stage in Taiwan

Information, 2021
Globally, 95% of enterprises are small and medium sized enterprises (SMEs). Social media has recently become a powerful marketing tool due to characteristics such as the ability to share digital information and interact with consumers instantly. In SMEs,
Chiu-Ching Lin
doaj   +1 more source

Social media marketing in the digital age: empower consumers to win big?

Asia Pacific Journal of Marketing and Logistics, 2023
PurposeThis study aims to propose and test a research model outlining the chain effects of social media marketing activities (SMMA) on brand equity, encompassing the potential mediators of self-congruity, consumer empowerment and brand experience.Design ...
Sajjaad Moedeen, Eugene Cheng‐Xi Aw, M. Alryalat, Garry Wei-Han Tan, T. Cham, K. Ooi, Yogesh K. Dwivedi   +6 more
semanticscholar   +1 more source

Social media marketing, functional branding strategy and intentional branding [PDF]

Problems and Perspectives in Management, 2018
It has been suggested that social media marketing may be inclined more towards functional branding than intentional branding. The present study empirically examined the relationship between social media marketing strategies, intentional branding and ...
Mohammad Fahmi Al-Zyoud
doaj   +1 more source

The effect of social media marketing, SerQual, eWOM on purchase intention mediated by brand image and brand trust: Evidence from black sweet coffee shop

International Journal of Data and Network Science, 2023
The research analysis of the study was to determine the influence of Social Media Marketing, Service Quality, and eWOM on Purchase Intention (Black Sweet Coffee Shop) through Brand as mediation.
I. Armawan, S. Sudarmiatin, A. Hermawan, Wening Patmi Rahayu   +3 more
semanticscholar   +1 more source

BRAND AWARENESS MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN

E-Jurnal Manajemen, 2020
Starbucks Coffee dalam menghadapi persaingan harus mampu berkembang dan berinovasi menentukan strategi yang efektif. Salah satunya dengan menggunakan social media marketing yang menarik guna menumbuhkan brand awareness di benak konsumen, sehingga ...
Made wahyu Krisna Upadana, Komang Agus Satria Pramudana   +1 more
doaj   +1 more source

IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION

Jurnal Aplikasi Manajemen, 2022
The present quantitative research is intended to conduct an investigation into the effect of social media marketing and electronic word of mouth (E-WOM), especially on Instagram, on the purchase intention of Sunday Bowl Cereal Club products.
Kania Oktaviana Winarno, Indrawati Indrawati   +1 more
doaj   +1 more source