Results 231 to 240 of about 7,079,682 (287)
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International Journal of Electronic Commerce, 2019
Social commerce (s-commerce)—the use of social media to support electronic commerce—has become pervasive. This paper aims to investigate an important type of consumer behaviour that could generate considerable economic value: impulsive purchase behaviour.
Xi Hu, Xiayu Chen, R. Davison
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Social commerce (s-commerce)—the use of social media to support electronic commerce—has become pervasive. This paper aims to investigate an important type of consumer behaviour that could generate considerable economic value: impulsive purchase behaviour.
Xi Hu, Xiayu Chen, R. Davison
semanticscholar +1 more source
Will You Ever Trust the Review Website Again? The Importance of Source Credibility
International Journal of Electronic Commerce, 2020Online product reviews provide vital information to help customers with their purchase decisions. It is therefore critical for administrators of online review websites to ensure the credibility of their sites.
Jung-Kuei Hsieh, Yi-Jin Li
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Journal of Interactive Marketing, 2019
The presence of fake news via Internet media compels researchers and practitioners to understand the consequences of this phenomenon on marketing activities.
M. Visentin +2 more
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The presence of fake news via Internet media compels researchers and practitioners to understand the consequences of this phenomenon on marketing activities.
M. Visentin +2 more
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2016
If a person pays attention to a piece of information, they form a judgment about it. In many cases, the judgment is that they do not need to pay more attention to it. In some cases, however, the judgment is that they want to think more about the new information and attempt to integrate its content into what they already believe.
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If a person pays attention to a piece of information, they form a judgment about it. In many cases, the judgment is that they do not need to pay more attention to it. In some cases, however, the judgment is that they want to think more about the new information and attempt to integrate its content into what they already believe.
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Source credibility context effects
Speech Monographs, 1973This study investigated the influence that speaker characteristics other than dimensions of source credibility may have in the formation of listeners’ impressions of speaker credibility. It was found that the responses followed a simple information averaging model in about 80% of all cases.
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Quarterly Journal of Speech, 1968
(1968). Factors of source credibility. Quarterly Journal of Speech: Vol. 54, No. 1, pp. 59-63.
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(1968). Factors of source credibility. Quarterly Journal of Speech: Vol. 54, No. 1, pp. 59-63.
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Message Source Credibility in Drug Education
Journal of School Health, 1985ABSTRACTA questionnaire was administered to 1,734 university students and 381 high school students enrolled in drug education programs, surveying student opinions about the credibility of various proposed message sources. Five sets of proposed message sources were presented to each subject; each set consisted of one proposed source category that did ...
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Credibility of Sources of Information about Drugs
Psychological Reports, 1975Several samples of youthful drug users and non-users were asked to rate the credibility of a variety of sources of information about drugs. For both users and non-users these sources can be scaled along dimensions of authority, drug experience, and friendship. The profile of credibility of these sources differed markedly for users and non-users. There
E R, Sinnett +3 more
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Health Communication, 2020
Health communicators in the United States face substantial challenges in their efforts to increase parent uptake of the measles, mumps, and rubella (MMR) vaccine for their children.
Yiwei Xu +2 more
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Health communicators in the United States face substantial challenges in their efforts to increase parent uptake of the measles, mumps, and rubella (MMR) vaccine for their children.
Yiwei Xu +2 more
semanticscholar +1 more source
, 2020
The purpose of this study was to examine the relative effects of travel social influencers (TSIs)’ total number of followers and engagement level on consumers’ intention to travel to the advertised destinations and purchase the advertised products, as ...
W. Jang +3 more
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The purpose of this study was to examine the relative effects of travel social influencers (TSIs)’ total number of followers and engagement level on consumers’ intention to travel to the advertised destinations and purchase the advertised products, as ...
W. Jang +3 more
semanticscholar +1 more source