Results 251 to 259 of about 78,480 (259)

Effects of Self-Congruity and Source Credibility on Consumer Responses to Coffeehouse Advertising

Journal of Hospitality Marketing and Management, 2016
Donghwan Yoon, Youn-Kyung Kim
exaly  

The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude

Asia Pacific Journal of Marketing and Logistics, 2011
exaly  

Source Credibility in Marketing Communication

Marketing ZFP, 2006
openaire   +1 more source

Exploring the Credibility of Sources

openaire   +1 more source

Are Highly Credible Sources Persuasive?

Journal of Consumer Research, 1978
openaire   +1 more source

Gender and live-streaming: source credibility and motivation

Journal of Research in Interactive Marketing, 2018
exaly  

Credible Sources of Health Statistics

2009
openaire   +1 more source

Judging the Credibility of Internet Sources

2015
openaire   +1 more source

Evaluating Information Sources and Credibility

openaire   +1 more source