Results 81 to 90 of about 78,480 (259)
How Video‐Based Information Affects Farmers' Willingness to Pay for Drone Services
ABSTRACT Professional service for digital technology like agricultural drones lowers transaction costs and scope thresholds for smallholders. Meanwhile, perceptual adoption barriers remain underexplored. We conduct a two‐stage choice experiment with a randomized video‐based information treatment among 384 Chinese crop farmers to measure its effect on ...
Hua Zhang +4 more
wiley +1 more source
ABSTRACT Growing demand for healthier beverages is driving innovation in the wine sector, with dealcoholized wine emerging as a promising alternative. However, little is known about the contextual conditions under which consumers would choose dealcoholized wine, particularly in countries with strong wine traditions. To fill this gap, this work examines
Giovanna Piracci +4 more
wiley +1 more source
Hemp Cultivation and Crop Diversification: Implications for Ecosystem Services in Kentucky
ABSTRACT This study examines the ecosystem benefits of expanding hemp cultivation by assessing its impact on crop diversity. Using scenario‐based simulations and fixed‐effect panel regressions with county‐level data in Kentucky, we find that increased hemp acreage tends to enhance crop diversity, improving water quality and bird diversity.
Yunsun Park +4 more
wiley +1 more source
Fermented citrus transforms bioactive compounds into metabolites with probiotic and prebiotic properties, enhancing gut health, immunity, and metabolic balance. This review highlights fermentation's role in developing sustainable, health‐promoting functional foods while addressing challenges in process optimization, sensory quality, and commercial ...
Sony Kumari +3 more
wiley +1 more source
The quality of information that informs decisions in expert domains such as law enforcement and national security often requires assessment based on meta-informational attributes such as source reliability and information credibility.
Megan O. Kelly +3 more
doaj +1 more source
Whom to trust? Inferred source credibility and response borrowing in a memory task. [PDF]
Krogulska A +3 more
europepmc +1 more source
Source Credibility: A Philosophical Analysis
It is one thing to catch someone’s attention and another thing to hold it for as long as the speaker desires. There must be something about those leaders and speakers who have been able to achieve this feat. The secret is source credibility which arises from how the public view or perceive a speaker.
openaire +2 more sources
Participation in transitions toward more sustainable protein consumption is driven primarily by sustainability motivation, whereas behavioural capability determines whether intentions translate into action. Despite high awareness among Chinese consumers, gaps persist, indicating that policies must jointly address motivational and practical barriers to ...
Zhihan Li, Toritseju Begho
wiley +1 more source
Signalling credibility: culture, religion, and ethics in saudi influencer marketing
The rise of influencer marketing reflects how globalization is reshaping digital marketing strategies worldwide. Yet its intersection with cultural and religious values remains underexplored, particularly in Saudi Arabia, where faith traditions strongly ...
Ghadeer R. Alsaeed
doaj +1 more source
ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó +3 more
wiley +1 more source

