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Building bridges: Connecting sport marketing and critical social science research [PDF]
Frontiers in Sports and Active Living, 2022 Recently, sport management scholars have called for researchers to critically evaluate the ways in which research questions and resulting contributions truly disrupt what is known, how it is known, why it is important to know, and for whom. Historically,
Zachary Charles Taylor Evans +2 more
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Maketingu Janaru, 2022 The purpose of this special issue is two-fold. The first objective is to show the latest progress in sport marketing research, which has been attracting attention and growing in recent years, and to indicate future research directions.
Junya Ishibuchi
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Sport Mont, 2010 Word „marketing“ comes from AngloSaxon linguistic domain and implies in a narrow sense the market. Under marketing, we consider certain process, which should create and solve relations of exchange between manufacturers on one side, and consumers on the ...
Omer Špirtović +3 more
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Pamukkale Spor Bilimleri Dergisi, 2010 Marketing which is entered to almost our whole life, now more than goods and services, became an important concept of ideas, persons, institutions, events, and facilities. As a main activities of business co.
Ridvan Ekmekci, Y. Aytul Dgli Ekmekci
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MARKETING IN SPORT AND RELATIONAL MARKETING IN SPORT [PDF]
SEA: Practical Application of Science, 2018 Due to the special attention it receives in society, sport has ceased to be a preoccupation like any other and started having a separate place in people's minds.
Corina ȚIFREA +2 more
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Marketing Mix in Sport Tourism Context [PDF]
Journal of New Studies in Sport Management, 2021 The purpose of this study is to investigate the factors affecting sport tourism marketing mix. The research method was descriptive – correlation and the statistical sample consisted of 265 sport tourists attended at Azadi stadium in Tehran for watching a
Ehsan Reihani, Mehdi Khatibzadeh
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What is Sport Marketing? Consideration of the Specificity
Maketingu Janaru, 2022 Sport marketing research is pursued in both business administration and commercial science as marketing research related to the business of sport and as the primary domestic and international field of research in sport management studies.
Junya Fujimoto
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SAGE Open, 2022 There is a dearth of sport marketing research investigating the strategic potential of socially responsible sport marketing practices for organizations in the sport management industry.
Talent Moyo +2 more
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Journal of Applied Marketing Theory, 2023 The field of sport marketing lacks a comprehensive understanding of how fan behaviors link directly to sport products. This work introduces a model that accurately categorizes sport products, better recognizes fan behaviors, and simultaneously provides ...
Kirk Aiken +2 more
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SPORTS MARKETING AS A BUSINESS FUNCTION IN MODERN SPORTS [PDF]
Sport Mont, 2013 Discussion about sport marketing implies its theoretical definition and generalization, and then its actual definition in sport environment. Sport marketing, belongs to the newer type of the marketing.
Danilo Aćimović, Omer Špirtović
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