The Use of a Multi-tiered Framework to Analyze Commercial, Cause and Social Marketing Strategies in Sport [PDF]
Journal of Applied Marketing Theory, 2010 Marketing can be described as commercial, cause-related or social depending on the locus of benefit, the objective / outcomes desired and the focus of exchange.
Nancy Lough, Jennifer Pharr
doaj +4 more sources
Re-enchanting the Chinese Sport Spectator - A Postmodern perspective on Sport Marketing in China [PDF]
, 2014 The cultural and philosophical heritage of modernism underpinning general marketing management theory imparts profound implications for organisations operating in professional sport.
Cockayne, David
core +1 more source
Canadian national sport organisations’ use of the web for relationship marketing in promoting sport participation [PDF]
, 2009 Sport participation development requires a systematic process which involves knowledge creation, dissemination and interactions between National Sport Organisations, participants, clubs and associations as well as other agencies.
Boucher, B +5 more
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Cases in Sport Marketing: Instructor’s Perceptions of Case Location and Instructional Use
Journal for Advancement of Marketing Education, 2010 In business schools, case studies are considered to be valuable teaching tools because of the opportunity they present for mimicking real life practical problems and situations.
Frank R. Veltri +3 more
doaj +1 more source
Analysis of Sport Marketing Researchers in Google Scholar [PDF]
Research in Sport Management and Marketing, 2021 Purpose: The purpose of this study was to analyze the researchers’ situations in the field of sport marketing based on data available in Google Scholar.Methods: This research was a descriptive and quantitative content analysis.
Hamid Ghasemi +2 more
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Dharma Raflesia, 2023 Kegiatan ini berjudul Pemberdayaan Karang Taruna Desa Kemumu Bengkulu Utara Sadar Potensi Wisata Melalui Penerapan IPTEKS Aplikasi Filmora Sebagai Sarana Video Marketing Destination Publication Sport Tourism Tujuan pengabdian ini untuk untuk menambah ...
Bogy Restu Ilahi +2 more
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Devising a Strategic Development Plan for Marketing of Health and Sport Centers (Case study of Isfahan Paladium Health and Sport Complex) [PDF]
Research in Sport Management and Marketing, 2022 Purpose: The purpose of the present study was to devise a strategic marketing plan for Health and Sport Centers (Case Study: Isfahan Palladium Health and Sport Complex).Methods: this is a descriptive-analytic study and its statistic population includes ...
Azadeh Adlparvar +3 more
doaj +1 more source
International sport marketing : practical and future research implications
, 2011 Purpose – Sport is a global product and service that many people around the world enjoy playing, watching and participating in. Whilst there has been an abundance of global media attention on sporting events such as the Olympics and World Football ...
Ratten, Hamish, Ratten, Vanessa
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Cultural Orientations of sport managers [PDF]
, 2006 Various interpretations of sport management are cultural constructs underpinned by core assumptions and values held by members of professional communities. Sport managers world wide share common problems, but differ in how they resolve them.
Adler N. +73 more
core +1 more source
International Sport Events: Improving Marketing
Mokslas: Lietuvos Ateitis, 2014 The report and the article will be a comprehensive analysis ofthe needs to improve the international sport events marketing.Highlighting the role of international sport events in contemporarysociety and the challenges in the context of globalization ...
Margarita Kerzaitė, Borisas Melnikas
doaj +1 more source