Results 221 to 230 of about 7,862 (254)

Cause-related sport marketing: an organizing framework and knowledge development opportunities

European Sport Management Quarterly, 2016
Soyoung Joo, Müjde Yuksel, Mark Mcdonald   +2 more
exaly  

Sports Marketing

2015
openaire   +1 more source

Marketing of Sports

2011
Breuer, Christoph, Wicker, Pamela, Swayne, Linda, Dodds, Mark   +3 more
openaire   +3 more sources

Challenges in Sport Marketing A Systematic Review of Digital Sport Marketing

-
Angosto, Salvador, Lara-Bocanegra, Alejandro, Bohórquez, María del Rocío, García-Fernández, Jerónimo, Zhang, James J.   +4 more
openaire   +1 more source

Assessing organizational attributes contributing to marketing excellence in American professional sport franchises

European Journal of Marketing, 1999
Richard L Irwin
exaly  

Sport Marketing

2017
openaire   +1 more source

Sport Marketing

2020
George Foster, Norm O’Reilly, Antonio Dávila   +2 more
openaire   +1 more source

Sport marketing and media research: contributions from the global network of scholars in sport management

Journal of Global Scholars of Marketing Science, 2013
Jeffrey James, Kihan Kim
exaly  

Exploring retro marketing with sport marketing professionals

Sport, Business and Management, 2019
Brian Gordon
exaly  

A Framework for Understanding Cause-Related Sport Marketing Programs

International Journal of Sports Marketing and Sponsorship, 2003
Tony Lachowetz
exaly