Results 261 to 270 of about 324,954 (303)

Sports Marketing

2020
openaire   +1 more source

Sport marketing

2015
openaire   +1 more source

An assessment of the use of partial least squares structural equation modeling in marketing research

Journal of the Academy of Marketing Science, 2011
Marko Sarstedt, Christian M Ringle, Jeannette A Mena   +2 more
exaly  

Sport Marketing

2017
openaire   +1 more source

How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2019
Thomas Davenport, Abhijit Guha, Dhruv Grewal   +2 more
exaly  

Sports Marketing

2015
openaire   +1 more source

Sports Marketing

Journal of Promotion Management, 1992
openaire   +1 more source

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Koen Pauwels
exaly  

Strategic Sport Marketing

2022
Adam Karg, David Shilbury, Hans Westerbeek, Daniel C. Funk, Michael L. Naraine   +4 more
openaire   +1 more source

Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

International Journal of Advertising, 2017
Marijke De Veirman, Liselot Hudders
exaly