From NIL to real estate: strategic revenue adaptation in the post-house era of college athletics. [PDF]
Webster NR, Carr J.
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Gambling and problem gambling among male junior elite footballers in Sweden: a cross-sectional study of prevalence, age differences and correlates. [PDF]
Nilsson A +3 more
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Amateurism in flux: NIL beyond borders and the strategic crossroads of European basketball. [PDF]
Bourdas DI +3 more
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Sports, Gigs, and TikToks: Multichannel Advertising of Oral Nicotine Pouches. [PDF]
Sun T, Tattan-Birch H.
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Algorithmic fandom: how generative AI is reshaping sports marketing, fan engagement, and the integrity of sport. [PDF]
Westerbeek H.
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Alcohol normalisation in Europe: the role of alcohol sports sponsorship. [PDF]
Graham CJ.
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The Impact of Sports Sponsorship and How to Maximize the Effect of Sports Sponsorship
Advances in Economics, Management and Political Sciences, 2023The purpose of this study is to examine sports sponsorship to promote sporting events. Sports sponsorship is an equal and mutually beneficial combination between sports and enterprises. Sports sponsorship plays a positive role in the development of sports: it expands the financial resources of sports, releases the charm of sports, activates all kinds ...
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Sports Sponsorship as a Cause of Obesity
Current Obesity Reports, 2019This article investigates the role of food and beverage sponsorship of sports in influencing dietary behaviour, and ultimately obesity, focusing on research published in the past 5 years. A systematic strategy was used to search the health science, social science and marketing databases to identify peer-reviewed literature on food and non-alcoholic ...
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