Results 201 to 210 of about 3,298 (260)
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The Evaluation of Sports Sponsorships
International Journal of Advertising, 1989This article considers how sports sponsorships are evaluated by sponsors. The important question is to determine whether a systematic approach is used in the light of the huge expenditures involved...
Abratt, Russell, Grobler, Pieter Schalk
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Sports Marketing and Sponsorship
2010This chapter discusses the changing nature of the political economy of sport, and football in particular, in the last quarter of the twentieth century and the beginning of the twenty-first century. Focusing on the United Kingdom for a national perspective and on FIFA for the international perspective, this chapter identifies the nature of the market ...
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Sponsorship ambushing in sport
Managing Leisure, 2004Ambushing occurs when a company that has no formal rights as an official sponsor, associates its own brand with a sport event with the intention of communicating the false impression that it is a sponsor. The article identifies and discusses seven potential ambush opportunities. The extent to which ambushing is effective is reviewed.
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2020
If the sponsor and the sponsee agree to enter into a sports sponsorship, the services and consideration will generally be recorded in a written contract. What further content should be included in this contract and what legal nature a sponsorship agreement has is explained below.
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If the sponsor and the sponsee agree to enter into a sports sponsorship, the services and consideration will generally be recorded in a written contract. What further content should be included in this contract and what legal nature a sponsorship agreement has is explained below.
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2019
Recently, corporate spending on sport sponsorship has exploded with consistent double-digit growth year on year. In 2017, sport sponsorship within North America alone rose to US$15.7 billion. However, this influx in sponsor spending has not resulted in all sport properties becoming flush with corporate financial support. Although more funding has found
Nancy Lough, Greg Greenhalgh
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Recently, corporate spending on sport sponsorship has exploded with consistent double-digit growth year on year. In 2017, sport sponsorship within North America alone rose to US$15.7 billion. However, this influx in sponsor spending has not resulted in all sport properties becoming flush with corporate financial support. Although more funding has found
Nancy Lough, Greg Greenhalgh
openaire +1 more source