Results 211 to 220 of about 3,298 (260)

‘Going the extra mile’ in resource integration: evolving a concept of sport sponsorship as an engagement platform

European Sport Management Quarterly, 2022
Herbert Woratschek, Markus Buser
exaly  

The future of sport sponsorship

2021
Norm O’Reilly, Gashaw Abeza, Mark Harrison   +2 more
openaire   +1 more source

The basics of sport sponsorship

2021
Norm O’Reilly, Gashaw Abeza, Mark Harrison   +2 more
openaire   +1 more source

Sports Sponsorships: Understanding Sponsorship and How to Exploit it

2016
Based on the worldwide growth of sponsorship, and its increasing importance in the world of sports, this thesis explores how sponsorship in general, and sports sponsorship in particular, can be of benefit companies in reaching communication objectives.
openaire   +1 more source

Sports Sponsorship and Branding

2023
Ho Keat Leng, James J. Zhang
openaire   +1 more source

A systematic literature review of charity sport event sponsorship

European Sport Management Quarterly, 2023
Kevin Filo, Robyn Cameron, Sacha Reid
exaly  

Sport sponsorship

2008
openaire   +2 more sources

The relationship between sponsorship objectives and sport team reputation among sponsor companies: An exploratory study focusing on sponsors of a Japanese professional women’s volleyball club

Journal of Global Scholars of Marketing Science, 2022
Shohei Takamatsu
exaly  

Sport sponsorship servicing

2021
Norm O’Reilly, Gashaw Abeza, Mark Harrison   +2 more
openaire   +1 more source

Market reactions to sport sponsorship announcements: Comparison between sponsors and their rivals

Sport Management Review, 2020
Fumiko Takeda
exaly