Results 91 to 100 of about 422,188 (211)
MARKETING ORGANIZATION ACTIVITY IN SPORTS ORGANIZATIONS [PDF]
Sport Mont, 2012 Sports organizations as "sui generis" organizations inevitably have to adopt the concept of marketing as a business philosophy, if you want to survive and develop its activities in the modern business environment.
Slobodan Župljanin
doaj
SmokeFree Sports Project Report [PDF]
, 2011 Children and young people are amongst the most vulnerable groups in society and are highly susceptible to smoking experimentation and addiction. In Liverpool, smoking prevalence is significantly higher than the UK average.
Foweather, L +4 more
core
Buffalo Niagara Convention & Visitors Bureau [PDF]
, 2008 The CVB is currently drafting a five-year strategic plan that will guide its sales and marketing efforts on behalf of the local tourism industry. The plan, when complete, will serve to refine the CVB’s mission as a destination marketing organization and ...
Pijuan, Irene
core +1 more source
The Role of Sport Marketing Mix in Generating Revenue for Iranian Football Clubs
Annals of Applied Sport Science, 2018 Background. Marketing mix is a tool which can be used by administrators to achieve their goals. Objectives. This research investigated the role of sports marketing mix in generating revenue for football clubs. Methods. Data for this mixed method research
Jabar Seifpanahi Shabani +2 more
doaj
Cogent Business & ManagementThis study aims to provide a scientific and extensive review of behavioral intention studies in sports marketing research. Also, it informs directions for further studies that help in progressing sports marketing research.
Chethan Kumar, Tijo George
doaj +1 more source
Understanding the Social Media Fandom of the Mr. Olympia Bodybuilding Show [PDF]
, 2018 The sport of bodybuilding has become one of the leading enterprises in using social media as the headlining avenue of marketing and promoting for the events they host.
Magee, Kevin
core +1 more source
Sports consumption behaviour among generation Y in mainland China [PDF]
, 2008 The Chinese Government has relaxed its tight control over sport (Stensholt 2004), the country is set to host the 2008 Olympic Games and every major sport franchise in the world is making plans for a full assault on the Chinese market.
Jocumsen, Graham +2 more
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Is Self-Sufficiency for Womens Collegiate Athletics a Hoop Dream?: Willingness to Pay for Mens and Womens Basketball Tickets [PDF]
Universities spend almost $2 billion subsidizing their collegiate sports programs. Even the most popular women’s sport, basketball, fails to break even.
Orazem, Peter, Rosas, Juan (Francisco)
core
Algorithmic fandom: how generative AI is reshaping sports marketing, fan engagement, and the integrity of sport. [PDF]
Front Sports Act LivingWesterbeek H.
europepmc +1 more source
Sports, Gigs, and TikToks: Multichannel Advertising of Oral Nicotine Pouches. [PDF]
Nicotine Tob ResSun T, Tattan-Birch H.
europepmc +1 more source