Designing an Electronic Marketing Model Based on Social Networks –Case Study on Sports Equipment Manufacturing Companies [PDF]
Sports Business Journal, 2023 Purpose: Today, due to the potential of networks and social media, marketing has experienced significant growth in them. However, the mechanism by which a sports equipment manufacturing company can engage in this field is uncertain. Therefore, this study
Ziba Mohammad Rezaee +4 more
doaj +1 more source
The Role of Culture in Sports Sponsorship: an Update [PDF]
, 2018 Nowadays Sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing.
Addesa, FA +12 more
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The role of sports marketing in achieving social integration [PDF]
GeoSport for SocietyThis research aims to highlight the role of sports marketing in achieving social integration. The results obtained showed that there is an implicit relationship between sports marketing and achieving social integration, as sports marketing contributes ...
Abderrahim AISSAOUI +3 more
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STRATEGIES OF SOCIALLY RESPONSIBLE MARKETING OF COMPANIES IN THE SPHERE OF SPORTS
Фінансово-кредитна діяльність: проблеми теорії та практики, 2023 The main goal of the research is to study and evaluate modern socially responsible marketing strategies of global sports brands for the development of proposals for the domestic sports business.
Marcel Kurt Mainka +5 more
doaj +1 more source
International sport marketing : practical and future research implications
, 2011 Purpose – Sport is a global product and service that many people around the world enjoy playing, watching and participating in. Whilst there has been an abundance of global media attention on sporting events such as the Olympics and World Football ...
Ratten, Hamish, Ratten, Vanessa
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Identification of Components of Innovative Marketing Strategies in the Sports Industry: A Grounded Theory Approach [PDF]
مدیریت بازرگانیObjective The sports industry, as one of the fastest-growing and most important industries in different societies, has always received a lot of attention.
Fatemeh Esmaeilinezhad +2 more
doaj +1 more source
Developing a Paradigm Model for Sports Marketing in Iranian Schools [PDF]
Sports Business JournalPurpose: The current research aims to develop a model for sports marketing in Iranian schools using a foundational data approach.Methodology: Due to the exploratory nature of this research, a grounded theory method using a systematic approach was ...
Soroush Arianpour +3 more
doaj +1 more source
BMC PsychologyBackground This empirical study investigates the impact of various variables on the potential novelty and adoption level of breaking as an official event in the 2024 Paris Olympics and how these factors influence media engagement and viewing intentions ...
Seung-jae Lim +2 more
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PSYCHOSOCIAL SPORT MARKETING ATTITUDES OF [PDF]
Pamukkale Spor Bilimleri Dergisi, 2011 One of the strategy implementations in the achievement of the Nigeria Sport policy development is effective sport marketing (Onifade, 1999). The Nigerian government has been said to be solely responsible for funding and marketing sports hence, achieving ...
Tomas E. Boye
doaj
A review of the transition from traditional marketing to phygital marketing in the sports industry
ROL Spor Bilimleri DergisiPhygital marketing, a relatively new concept in marketing literature, has been accepted by sports businesses and consumer groups within the sports industry.
Zuhal Yurtsizoglu, Hamed Golmohammadi
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