Results 331 to 340 of about 425,514 (356)

Spectator sports and its role in the social marketing of national unity: Insights from a multiracial country

Journal of Leisure Research, 2019
Weng Marc Lim
exaly  

Contemporary Sports Marketing

Journal of Promotion Management, 2001
Linda Jane Coleman, Mayuresh Kelkar, David A. Goodof   +2 more
openaire   +1 more source

The strategic marketing of small sports clubs: from fundraising to social entrepreneurship

Journal of Strategic Marketing, 2012
Damian Gallagher, Audrey Gilmore
exaly  

Sports Meets Marketing

2023
Michael J. Fetchko, Donald P. Roy, Vassilis Dalakas   +2 more
openaire   +1 more source

Sport markets

2014
openaire   +1 more source

Sports Marketing

2004
openaire   +1 more source

Customer retention in sports organization marketing: examining the impact of team identification and satisfaction with team performance

International Journal of Consumer Studies, 2012
exaly  

A systematic review of sports sponsorship for public health and social marketing

Journal of Social Marketing, 2018
Krzysztof Kubacki
exaly  

What is the sports product and who buys it? The marketing of professional sports leagues

European Journal of Marketing, 1999
exaly  

Sports-events, tourism and destination marketing strategies: an Australian case study of Athens 2004 and its media telecast

Journal of Sport and Tourism, 2005
exaly