Results 321 to 330 of about 425,514 (356)

Sports Marketing

2015
openaire   +1 more source

Sports sponsorship and the risks of ambush marketing: the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards corporations

International Journal of Advertising, 2020
Lira Yun, Kihan Kim
exaly  

Sports Marketing

Journal of Promotion Management, 1992
openaire   +1 more source

Strategic Sport Marketing

2022
Adam Karg, David Shilbury, Hans Westerbeek, Daniel C. Funk, Michael L. Naraine   +4 more
openaire   +1 more source

Electronic sports: A new marketing landscape of the experience economy

Journal of Marketing Management, 2013
Yuri Seo
exaly  

Online and mobile marketing strategies as drivers of brand love in sports teams

International Journal of Sports Marketing and Sponsorship, 2016
Veronica Baena
exaly  

Sport markets

Aaron C.T. Smith, Constantino Stavros, James Skinner, Andrea N. Geurin, Lauren M. Burch   +4 more
openaire   +1 more source

Sports Marketing

2014
Matthew D. Shank, Mark R. Lyberger
openaire   +1 more source

Digital Sport Marketing

2021
Vanessa Ratten, Ashleigh-Jane Thompson
openaire   +1 more source

Sport marketing

2012
openaire   +2 more sources