Results 311 to 320 of about 425,514 (356)

The effects of team identification on consumer purchase intention in sports influencer marketing: The mediation effect of ad content value moderated by sports influencer credibility

Cogent Business and Management, 2021
Ogechi Adeola
exaly  

The role of sports marketing in attracting audiences towards less popular sports

Journal of Humanities and Applied Social Sciences, 2022
Dalia Sedky
exaly  

Sports Marketing

2016
Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow   +2 more
openaire   +1 more source

The perceived influence of sports betting marketing techniques on disordered gamblers in treatment

European Sport Management Quarterly, 2020
Hibai Lopez-Gonzalez, Mark Griffiths, Susana Jimenez-Murcia   +2 more
exaly  

Sports Marketing

2020
openaire   +1 more source

Towards a model of sports franchise leverage for destination marketing

Journal of Destination Marketing & Management, 2023
David Proctor
exaly  

Sport marketing

2015
openaire   +1 more source

Exercise is medicine in oncology: Engaging clinicians to help patients move through cancer

Ca-A Cancer Journal for Clinicians, 2019
Kathryn H Schmitz, Anna M Campbell, Martijn M Stuiver   +2 more
exaly  

Sport Marketing

2017
openaire   +1 more source

Marketing Food and Beverages to Youth Through Sports

Journal of Adolescent Health, 2018
Marie A Bragg, Christina A Roberto, Kelly D Brownell   +2 more
exaly