Ученые записки Российской академии предпринимательства, 2021 The article actualizes the problem of the effective marketing of paid sports and sports services the municipal sports clubs. Includes study and analysis of opinion leaders for the introduction of full-time marketing staff units in the structure of the ...
N. V. Filonenko
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Investigating the Obstacles to the Development of Sports Marketing in Guilan Province [PDF]
Sports Business JournalPurpose: Sports marketing, as a unique marketing science and operation, plays a vital role in the development and progress of sports. The purpose of this research is to investigate the obstacles to the development of sports marketing in Guilan Province ...
Jalil Pourzarnegar
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Digital Marketing Communications in the Sports Nutrition Market
Техника и технология пищевых производств, 2022 Healthy diet and lifestyle are especially important during the COVID-19 pandemic. Therefore, more and more people of all age groups are getting involved into various sports and healthy diets.
Maria A. Shemchuk +3 more
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Sports Marketing Ethics in Today\u27s Marketplace [PDF]
, 1999 Sports marketing is a fast-growing business endeavor. However, certain aspects of it have drawn criticisms from several corners (e.g., media, government, coaches, and fans).
Burton, Richard H. +2 more
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The Relationship of Fans’ Sports-Team Identification and Facebook Usage to Purchase of Team Products [PDF]
, 2015 Social media has become a regular direct marketing component for sports teams. This study explores the link between team identification and use of a professional sports team’s social-media channels.
Griffin, Robert J. +2 more
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Betting, forex trading, and fantasy gaming sponsorships — a responsible marketing inquiry into the 'gamblification' of English football [PDF]
, 2018 Environmental stimuli in the form of marketing inducements to gamble money on sports have increased in recent years. The purpose of the present paper is to tackle the extended definition of the gamblification of sport using sponsorship and partnership ...
Griffiths, MD, Lopez-Gonzalez, H
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THE APPLICABILITY OF MARKETING IN SPORTS [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2017 Sports marketing sums up all activities designed to meet the needs and desires of sports consumers through exchange processes. Although the sport has been selling for centuries, the idea of rational marketing systems is relatively new. Sports marketing
FLORIN NEFERU
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From Nascar to Cirque du Soleil: Lessons in Audience Development [PDF]
, 2004 Examines marketing trends and principles in entertainment and performance. Case studies include nonprofit arts organizations, mega-concert promoters, for-profit entertainment conglomerates, sports promoters and religious ...
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A FRAMEWORK FOR THE DEVELOPMENT OF INTERNATIONAL MARKETING IN SPORT [PDF]
Management & Marketing, 2021 Sport is a global product which many people worldwide enjoy playing, watching, and participating in. Besides good media coverage of sports events (Olympic Games, tennis tournaments, world football championships), there is an ample space to integrate ...
Boris MILOVIC, Maksim VOJVODIC
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Assessing the Distracting Viewing Environment for Televised Sports and its Relationship to Advertising Recall [PDF]
, 1994 The viewing of televised sports, like other television viewing situations, is often accompanied by many audience distractions. These distractions, which are particularly acute in the viewing of televised sports, include group viewing, wagering, and food ...
Pokrywczynski, James
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