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The nature of sports marketing [PDF]

, 2006
Sports marketing has established itself over the last three decades not only as a very special form of marketing but also as an own subject of research.
Bühler, André, Nufer, Gerd, Rennhak, Carsten   +2 more
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Designing a marketing model for winter sports tourism in Ardabil [PDF]

Research in Sport Management and Marketing
Purpose : In order to stay ahead of other industries, the sports industry is forced to use new marketing methods. The winter sports tourism marketing is currently one of the most profitable and competitive industries in the world.
Behruz Eskandarpur
doaj   +1 more source

Integrated marketing communications in sport organizations [PDF]

Marketing (Beograd. 1991), 2011
Integrated marketing communications represent the unification of organization's marketing and communication activities. Sports organizations have the emphasized need for effective communication with their environment (the public, the media, advertisers ...
Gašović Milan
doaj   +1 more source

New Media, Professional Sport and Political Economy [PDF]

, 2012
New media technologies are seen to be changing the production, delivery and consumption of professional sports and creating a new dynamic between sports fans, athletes, clubs, governing bodies and the mainstream media.
Dart, J
core   +1 more source

SPORT MARKETING

Sport Mont, 2010
Word „marketing“ comes from AngloSaxon linguistic domain and implies in a narrow sense the market. Under marketing, we consider certain process, which should create and solve relations of exchange between manufacturers on one side, and consumers on the other.
Omer Špirtović, Danilo Aćimović, Ahmet Međedović, Zoran Bogdanović   +3 more
openaire   +1 more source

How to reach 1.3bn consumers in China? [PDF]

, 2001
International companies in China today are facing stiff competiton from not just other foreign firms but local brands, which have moderate or even matching quality but sell at a far lower prices. They also find it more difficult to reach the increasingly
Fan, Y, Pfitzenmaier, N
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SPORTS MARKETING - A NECESSITY [PDF]

Annals of the University of Petrosani: Economics, 2020
Like any new field in our country, sports marketing needs to be defined in order to perceive, at its true value, the importance it has in economic development (through the income it generates) and social (by involving the population in sports activities).
CRISTIAN ILIONI
doaj  

Motivations of Americans to be Fans of Non-U.S. Sports Teams [PDF]

, 2017
This research was conducted to gain a better understanding of why American sports fans chose to follow international teams and how they consumed the international sports product.
Maurer, Trent
core   +1 more source

AN IN-DEPTH EXAMINATION OF GUERILLA MARKETING STRATEGIES IN THE SPORTS INDUSTRY

Spormetre Beden Eğitimi ve Spor Bilimleri Dergisi
High competition as a result of technological advancements and a rise in the diversity of products in sports has resulted in a trend toward a more active procedure in sports marketing.
Oktay Akyüz, Gözde Ersöz, Meltem Ince Yenilmez   +2 more
doaj   +1 more source

A rationale for the coexistence of central and decentral marketing in team sports [PDF]

In some sports leagues, the sports association sells broadcasting rights centrally in order to create competitive balance. In other ones, the market is decentral. As a result, there is competitive imbalance. In this paper, the preferred kind of marketing
Oliver Gürtler
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