Bisnis Olah Raga: Peran Bauran Pemasaran pada Keberhasilan Usaha [PDF]
, 2017 As a big city, Bandung needs sports area and facilities. However, in fact, just a little land available to be utilized. Seeing this potential market, some people who are keen to catch this opportunity are competing to set up the necessary sports ...
Harmon, H. (Harmon) +1 more
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Sports events and social media marketing [PDF]
, 2016 Sport marketing is the specific application of marketing principles and processes to sports products and services. In 2014 the biggest sports event in the world, the FIFA World Cup, took place in Brazil.
Nufer, Gerd
core
Systemic Relationship Marketing: Co-creating Sports Brand Equity with Fans and Other Stakeholders [PDF]
Revista de Management Comparat International, 2013 Relationship marketing can be a possibility for sports clubs to improve their brand equity and to deliver added value to their fans. Leading and managing the sports club by a relationship marketing philosophy can help involve the fans into co-creating ...
Vlad ROŞCA
doaj
The Impact of Motivational Factors on Daily Fantasy Sports Participation [PDF]
, 2016 Since the passing of the Unlawful Internet Gambling Act (UIGEA) in 2006, the fantasy sports world has had a tumultuous decade. Shortly after the passing of UIGEA, daily fantasy sports became marketable, and saw several years of tremendous growth. However,
O\u27Hern, Matthew, Phelan, Brendan
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An empirical assessment of factors affecting the brand-building effectiveness of sponsorship [PDF]
, 2014 Purpose: This study assesses, in two different live sponsorship environments, the contribution of sponsorship to consumer-based brand equity. Design/methodology/approach: The study adopts a quantitative survey methodology, employing self-administered
Donlan, Leah K
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El marketing estratégico del deporte : satisfacción, motivación y expectativas [PDF]
, 1998 La estrategia de satisfacción es fundamental en cualquier plan de marketing actual. Para ello, la visión global estratégica que contemple la satisfacción como un elemento integral de la misma, establecerá bases sólidas para la eficacia de las acciones ...
Luna Arocas, Roberto +1 more
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Enhancing Professional Women's Sports Marketing in Iraq: A Phenomenological Approach
دراسات وبحوث التربية الرياضيةDespite the growing global momentum of women's sports, professional women's sports marketing in Iraq continues to face numerous challenges. These challenges stem not only from cultural and social constraints but also from the lack of targeted marketing ...
Dhufr Subhi +3 more
doaj +1 more source
An Exploration of Omnichannel Marketing Through FIFA 16 [PDF]
, 2016 According to Forbes, Omnichannel marketing is a marketing strategy that engages consumers over multiple channels, a strategy reflecting the change in how consumers are willing to engage with companies.
Roman, Virginia N
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A Social Media Plan for the Ultimate Fighting Championship
, 2012 Social media has revolutionized marketing and communication and has changed the way many organizations do business. In sports, it has facilitated fans getting closer to the action while allowing management to be strategic and more efficient with finite ...
Radmanovich, Matthew
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Local communities and sport activities expenditures and image: residents’ role in sustainable tourism and recreation [PDF]
, 2019 The practice of sports by resident communities is a tool for healthy lifestyles, inclusive growth and the promotion of sustainable cities. Nevertheless, the relationship between sport, tourism and recreation still remain an under researched theme ...
Custódio, Maria João +2 more
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