Commercialisation of the Games [PDF]
, 2011 Commercialisation can be defined as ‘the act of commercializing something; involving something in commerce’. Sport has become increasingly commercialised, particularly over the last two decades, leading to explosive growth in the sports marketing ...
Dr Elesa Argent
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Управленческое консультирование, 2018 The second part of the article considers the main approaches and functions that characterize a modern sports management in Russia. To do this, we analyze areas of responsibility (area of expertise) of sports management entities in Russia, depending on ...
Alexander Vasilyevich Labudin +1 more
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Sports foods and dietary supplements for optimal function and performance enhancement in track and field athletes [PDF]
, 2009 Numerous nutritional products are marketed with claims of optimizing athlete health and function and/or enhancing performance. Products that fall under the banner of “Sports Foods” or “Dietary Supplements,” may be used to support performance during ...
Peeling, Peter +4 more
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Monitoring food marketing to children: A joint Nordic monitoring protocol for marketing of foods and beverages high in fat, salt and sugar (HFSS) towards children and young people [PDF]
, 2018 The protocol describes methods for how to monitor marketing of foods and beverages high in fat, salt and sugar towards children and young people at a given time as cross-sectional studies, as well as allowing for monitoring of trends.
Annikka Marniemi +12 more
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A rationale for the coexistence of central and decentral marketing in team sports [PDF]
, 2005 In some sports leagues, the sports association sells broadcasting rights centrally in order to create competitive balance. In other ones, the market is decentral. As a result, there is competitive imbalance. In this paper, the preferred kind of marketing
Gürtler, Oliver
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A Typology of Mass Services: The Role of Service Delivery and Consumption Purpose In Classifying Service Experiences [PDF]
, 2007 Purpose — The purpose of this paper is to provide services marketers with a deeper understanding of the elements that characterize mass services. The paper shows that many studies have been conducted within the context of professional and retail services,
Dagger, Tracey +2 more
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Sugary Drink FACTS 2014: Some Progress but Much Room for Improvement in Marketing to Youth [PDF]
, 2014 This report updates a 2011 report on the same topic. Using the same methods as the last report, researchers examined changes in the nutritional content of sugar-sweetened drinks including sodas, fruit drinks, flavored waters, sports drinks, iced teas, as
Carol Hazen +10 more
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The Monetary Value of Winter Sport Services in the European Alps [PDF]
Considering the increasing stress of competition in winter sports, e.g., caused by the increasing popularity of sun holidays in the winter season or recently developed new ski areas, cable-car companies have to optimize their price-performance ratio with
Christoph Breuer, Tim Pawlowski
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Markkinointisuunnitelma KooKoo-65 [PDF]
, 2015 Opinnäytetyön tarkoituksena oli tehdä markkinointisuunnitelma urheiluseura KooKoo-65:lle. Seuralle ei ole aikaisemmin tehty minkäänlaista suunnitelmaa markkinoinnin avuksi.
Kettunen, Joni
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TITLE OF THE PAPER MANAGEMENT AND MARKETING STRATEGIES FOR A LOCAL SPORTS TEAM: CASE STUDY – ACS DREAM TEAM GORJ [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria EconomieSports management and sports marketing represent two essential pillars for the sustainable development of sports organizations, especially local ones that often face limited financial resources and reduced visibility. This article analyzes management
CHIRIAC PAUL-BOGDAN
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