THE ROLE OF MARKETING RESEARCH IN SUSTAINABLE DEVELOPMENT OF SPORTS ORGANIZATIONS [PDF]
Annals of the “Ştefan cel Mare” University: Physical Education and Sport Section - The Science and Art of Movement, 2018 Marketing research can be considered the start point in the marketing endeavor of any sports entity in our country. The results of marketing research emphasize the need of adaptation and implementation of some development politics of sports entity, of
Amelicichin Ecaterina
doaj
Physical Culture and Sport: Studies and ResearchThis study examines how commercialization and a competitive environment (CE) in sports have reshaped the role of coaches, positioning them as both athletic leaders and key influencers in marketing trends (MT) and strategies.
Yurtsızoğlu Zühal +3 more
doaj +1 more source
PENGARUH SPORT MARKETING MIX TERHADAP SPORT DECISION DI BIKASOGA SPORT CENTER BANDUNG : Survei terhadap Partisipan Olahraga Bikasoga Sport Center Bandung yang Berasal dari Luar Kota Bandung [PDF]
, 2017 Wisata olahraga atau sport tourism merupakan salah satu tren yang sedang berkembang dimasa sekarang. Bikasoga Sport Center Bandung sebagai salah satu penyedia jasa sarana olahraga di Kota Bandung.
Tania, Amanda
core
Comparative analysis of the impact of marketing strategies on sports documentary series
Mednarodno Inovativno PoslovanjeOver time, sport has ceased to be merely entertainment and has become a significant factor influencing the economy. Several important themes related to sports marketing include various tools and strategies, sponsorship and partnerships, and media and ...
Lucija Sekulić-Škopić +1 more
doaj +1 more source
Lessons from sports: What corporate management can learn from sports management [PDF]
, 2011 Sporting organizations increased their degree of professionalism step by step within the last decades because being just a pure sporting organization is not enough.
Bühler, André W., Nufer, Gerd
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The communications model of using social network by sports clubs [PDF]
, 2012 This article presents a model of marketing communications using social network by sports clubs. It presents the links between the sports club and its environment and uses of the Internet to promote it.
S. Kowalski
core
ANALYSIS OF THE MARKETING AND PROMOTION OF SPORTS CLUBS [PDF]
, 2000 Pukrop, Ralf +2 more
core +2 more sources
SPORTS SPONSORSHIP � MEANS OF COMMUNICATION [PDF]
Sport sponsorship represents, nowadays, an indispensable way of attracting additional funds that grants sports development, an important factor in the very existence of sports entities, sportsmen and sports events.
Jean FIRICA
core
Sports Sponsorship As A Tool For Customer Engagement [PDF]
, 2010 This paper reports the findings from a series of semi-structured interviews with Sponsorship Managers in major UK-based sports sponsors. The key theme explored is the use of sponsorship leverage strategies as a means of deepening engagement with both ...
Donlan, Leah
core
MARKETING IN SPORT AND RELATIONAL MARKETING IN SPORT
SEA: Practical Application of Science, 2018 Due to the special attention it receives in society, sport has ceased to be a preoccupation like any other and started having a separate place in people's minds. As a consequence, sport marketing is also a hub of interest for both researchers and practitioners.
Corina ȚIFREA +2 more
openaire +1 more source