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Using product sampling to augment the perceived quality of store brands
Journal of Retailing, 2004exaly
Does store image influence demand for organic store brands?
Journal of Retailing and Consumer Services, 2012exaly
Corporate brand image, satisfaction and store loyalty
International Journal of Retail and Distribution Management, 2007exaly
Investigating the Cross-Category Effects of Store Brands
Review of Industrial Organization, 2004exaly
Store image s influence on perceived quality of store brands and store brand purchasing behavior
2012ÖZER, LEYLA, GÜLTEKİN, BEYZA
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