Results 231 to 240 of about 7,200 (261)

Are store brands perceived to be just another brand?

Journal of Product & Brand Management, 1997
Proposes two hypotheses and tests them empirically: that consumers do not differentiate between store brands offered by competing stores; that store brand market share is consistent with chain penetration. To test the hypotheses, employs an experimental design using 350 subjects, and collects survey data from 923 respondents regarding store patronage ...
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Interactions between store brand introduction and information sharing decisions considering store brand spillover

Annals of Operations Research
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Hui Cao, Jinjiang Yan
openaire   +3 more sources

Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market

Journal of Retailing and Consumer Services, 2012
Abstract Several factors have been underlined to explain store brands' (SBs) purchase behavior. This research investigates jointly the effect of store image perceptions, SB price-image and perceived risk toward SBs on SB purchase intention in the context of an emerging market (Brazil).
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GREEN BRANDING: STORE BRANDS VERSUS NATIONAL BRANDS

Global Marketing Conference Proceeding, 2014
Reinders, M.J., Bartels, J.
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THE ROLE OF BRAND EQUITY AND STORE IMAGE IN THE CONSUMPTION OF STORE AND NATIONAL BRANDS: THE CASE OF GREEN BRANDING

Global marketing conference proceeding, 2016
Reinders, Machiel J., Bartels, Jos
openaire   +2 more sources

Store Brands

2007
Serdar Sayman, Jagmohan S. Raju
openaire   +1 more source

Generic Brands versus National Brands and Store Brands

Journal of Advertising Research, 1982
Isabella C.M. Cunningham, Andrew P. Hardy, Giovanna Imperia   +2 more
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Scent brandings: case of shoe stores

2019
As a result of the changes that have taken place over the past hundred years, it can be concluded that companies are today in the most exciting and enlightened era of business mode development. This is one of the reasons why brands have to stand out, assert uniqueness, and establish identity as never before.
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The fight between store brands and national brands—What's the score?

Journal of Retailing and Consumer Services, 2006
K G Grunert
exaly  

Expert quality evaluation and price of store vs. manufacturer brands: An analysis of the Spanish mass market

Journal of Retailing and Consumer Services, 2008
Natalia Rubio, Javier Oubiña
exaly