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TRT Akademi Dergisi, 2023 Meta Corporation announced in June 2022 that it was launching the Meta Avatars Store for users who want to adorn their avatars with luxury brands such as Balenciaga, Prada, and Thom Browne, as well as a selection of free outfits available.
Özge Özkök Şişman, Ceren Bilgici
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Store brand adoption and penetration explained by trust [PDF]
Spanish Journal of Marketing-ESIC, 2018 Purpose - This paper aims to explain variations in store brand penetration using trust. It aims to help both retailers and manufacturers predict store brand purchases through an improved understanding of the impact of trust in store brands across 10 ...
Paraskevi P. Sarantidou
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PERILAKU PEMBELIAN MEREK FAST FASHION PADA GENERASI MILENIAL DI INDONESIA
Jurnal Aplikasi Bisnis dan Manajemen, 2021 The purpose of this study is to analyze millennial buying behavior towards world fast fashion brands in Indonesia. The total number of respondents in the research that could be processed was 188 respondents.
Enrico Situmorang +5 more
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Ample consumption period available until use-by dates: a potential, marketing position for store brands [PDF]
, 2007 Traditionally store brands in Australia are viewed with suspicion in regard to their quality and are usually purchased because of the "value for money" that they offer. Australian supermarket majors are considering introducing a new suite of store brands
Miranda, Mario J +3 more
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Measuring the influence of customer-based store brand equity in the purchase intention
Management Letters/Cuadernos de Gestión, 2015 Store brands account for and important market share in the Spain and a further increase in expected in the next years due to the downturn. However, there is lack of research on store brand customer-based Brand Equity.
Cristina Calvo Porral +3 more
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Using Methods of Intellectual Analysis to Step up Profitability of Network Business
Вестник Российского экономического университета имени Г. В. Плеханова, 2022 The article studies the use of drug-store chain clusterization and determines strategy of work with each of the clusters, which is necessary because key work parameters of drug-store chains, such as selling speed, the number of brands of the company ...
N. P. Savina +3 more
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Transferring Emotion from National Brands to Store Brands through Store Image in Multi-Brand Stores [PDF]
کاوشهای مدیریت بازرگانیEXTENDED ABSTRACT IntroductionThe concept of affect toward brand has been widely used in marketing, advertising, and consumer behavior studies. In fact, every product should have two aspects, one aspect is the performance characteristics of the product ...
Nafiseh Eskandari, Mahdi Mohammadi nasab
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Dimensional Analysis of Retail Shop Images on Consumer Purchase Intention
Jurisma: Jurnal Riset Bisnis & Manajemen, 2023 The research aims to determine the effect of retail store image on consumer purchase intention on private label brands. The method used is descriptive verification with a quantitative approach obtained by 217 respondents as a sample.
Heni Iswati +2 more
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Store Brand Sourcing Strategy for a Platform Incorporating Corporate Social Responsibility [PDF]
E3S Web of ConferencesE-commerce platforms are increasingly launching store brands while integrating corporate social responsibility (CSR) into their operations. In this paper, the model compares scenarios including no store brands, in-house production, sourcing from ...
Li Shuangbing
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Behavioral Sciences, 2021 Price is considered one of the most important attributes in consumer’s choice. On the other hand, consumer’s knowledge about price tends to be imprecise.
Gabriel R. D. Levrini +1 more
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