Store brands - Open Access .click

Journal of Retailing and Consumer Services, 2003
Abstract Store's own brands can provide important opportunities for retail differentiation if they are considered by consumers to be uniquely associated with store image. A survey of shoppers measured attitudes toward individual stores’ images and store brand perceptions, as well as general attitudes toward store brands.
Colleen Collins-Dodd, Tara Lindley
exaly +2 more sources

Do We Build Store Loyalty Through Store Brands or Store Brands Through Store Loyalty?

, 2019
Store Brands (SBs) are increasingly present in Western retail stores. They are used to define the positioning, loyalty and trust strategies. The retail literature has essentially developed models showing the effect of trust in a store and its impact on behavioral loyalty to SBs. In contrast, few studies have conceptualized the effect of SBs loyalty and
Samy Belaid +3 more
openaire +2 more sources

Consumer perceptions of store brands versus national brands

Journal of Consumer Marketing, 2005
PurposeThe objective of this study is threefold. First, the authors want to use taste tests to assess how four store brands that are differently positioned compare to one national brand in terms of perceived brand equity. Second, the authors want to investigate whether brand equity of store versus national brands is determined by current brand loyalty ...
de Wulf, K. +3 more
openaire +2 more sources

store brand
marketing
purchase intention

store image
12. responsible consumption
private labels

business
retailer
brand equity