Results 271 to 280 of about 705,477 (296)

Scent brandings: case of shoe stores

2019
As a result of the changes that have taken place over the past hundred years, it can be concluded that companies are today in the most exciting and enlightened era of business mode development. This is one of the reasons why brands have to stand out, assert uniqueness, and establish identity as never before.
openaire   +2 more sources

The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity

Journal of Retailing, 2013
Pierre-Yann Dolbec, Jean-Charles Chebat
exaly  

Linking Pop-Up Brand Stores to Brand Experience and Word of Mouth: The Case of Luxury Retail

Journal of Business Research, 2016
Alexei Gloukhovtsev, Franz-Rudolf Esch
exaly  

Store Brand and National Brand Promotion Attitudes Antecedents

Journal of Business Research, 2011
Pablo Farías, Pedro Hidalgo, Sergio Olavarrieta   +2 more
exaly  

Store Branding

2018
openaire   +1 more source

The Store-as-a-Brand Strategy: The Effect of Store Environment on Customer Responses

Journal of Retailing and Consumer Services, 2014
Youn-Kyung Kim
exaly  

Store Brands

2018
openaire   +1 more source

The Fight Between Store Brands and National Brands—What's the Score?

Journal of Retailing and Consumer Services, 2006
K G Grunert
exaly  

Money-Back Guarantee and Pricing Decision With Retailer's Store Brand

Journal of Retailing and Consumer Services, 2020
Zongsheng Huang
exaly  

Consumer Evaluations of Store Brands: Effects of Store Image and Product Attributes

Journal of Retailing and Consumer Services, 2004
Allard C R van Riel, Janjaap Semeijn
exaly