Results 241 to 250 of about 7,200 (261)

Consumer evaluations of store brands: effects of store image and product attributes

Journal of Retailing and Consumer Services, 2004
Allard C R Van Riel, Janjaap Semeijn
exaly  

Store Brands

2018
openaire   +1 more source

Store Branding

2018
openaire   +1 more source

National Brand's Response to Store Brands: Throw In the Towel or Fight Back?

Marketing Science, 2013
Danko Turcic, Sherif Nasser, Chakravarthi Narasimhan   +2 more
exaly  

The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations

Review of Industrial Organization, 2004
Fiona Scott Morton
exaly  

How store brands build retailer brand image

International Journal of Retail and Distribution Management, 2012
Catherine Viot, Florence Kremer
exaly  

A cross-category and cross-country analysis of umbrella branding for national and store brands

Journal of the Academy of Marketing Science, 2011
Tülin Erdem, Erdem Tülin
exaly  

Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation

Journal of Business Research, 2011
Yeqing Bao, Yongchuan Bao, Shibin Sheng   +2 more
exaly  

Two-Tier Store Brands: The Benefic Impact of a Value Brand on Perceptions of a Premium Brand

Journal of Retailing, 2011
Dominic Thomas, Mauricio Palmeira
exaly  

Factors influencing consumer behaviour towards store brands: evidence from the French market

International Journal of Retail and Distribution Management, 2013
Mbaye Fall Diallo, Jean-Louis Chandon, Gérard Cliquet   +2 more
exaly