Results 141 to 150 of about 7,249 (162)

Expert quality evaluation and price of store vs. manufacturer brands: An analysis of the Spanish mass market

Journal of Retailing and Consumer Services, 2008
Natalia Rubio, Javier Oubiña
exaly  

Consumer evaluations of store brands: effects of store image and product attributes

Journal of Retailing and Consumer Services, 2004
Allard C R van Riel, Janjaap Semeijn
exaly  

Using product sampling to augment the perceived quality of store brands

Journal of Retailing, 2004
David E Sprott
exaly  

Store Brands

2018
openaire   +1 more source

Store Branding

2018
openaire   +1 more source

How category characteristics affect the number of store brands offered by the retailer: a model and empirical analysis

Journal of Retailing, 2004
Serdar Sayman
exaly  

National Brand's Response to Store Brands: Throw In the Towel or Fight Back?

Marketing Science, 2013
Danko Turcic, Chakravarthi Narasimhan
exaly  

The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations

Review of Industrial Organization, 2004
Fiona Scott Morton
exaly  

How store brands build retailer brand image

International Journal of Retail and Distribution Management, 2012
Catherine Viot, Florence Kremer
exaly  

A cross-category and cross-country analysis of umbrella branding for national and store brands

Journal of the Academy of Marketing Science, 2011
Tülin Erdem
exaly